Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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CIO September 14, 2012 Michael Ybarra	iPads Lighten Load for Sales Staff At Boston Scientific A new iPad strategy at Boston Scientific freed its sales staff from lugging around sales brochures. Finding the right cloud strategy, however, has proved more challenging.
CIO September 14, 2012 Lauren Brousell	5 Things CIOs Need to Know About CX CX (or customer experience) has become critically important to doing business. If you're not already checking in with how your customer sees your business, it's time to start.
Information Today September 13, 2012	FirstRain Announces New Customer Intelligence Solution FirstRain Performinator is a new subscription-based solution for easily adding strategically tuned customer intelligence to the daily lives of major accounts sales and marketing pros.
Pharmaceutical Executive September 1, 2012 Thomas Baker	The Big Sell: Biologics In Emerging Markets High priced biologics may have a bright future in emerging markets, but winning access in the short term will be a hard sell without a tailored clinical profile, a compelling local message, and direct government support.
Pharmaceutical Executive September 1, 2012 Al Topin	Doctors' Words No Longer Gospel In the digital age, physicians don't call the shots when it comes to healthcare guidance. Marketers must appeal to multiple sources in seeking ways to garner patient adherence and loyalty.
HBS Working Knowledge September 12, 2012 Carmen Nobel	The Weird Link Between Cadavers and Careers A person's career choice can be an indicator of how they will respond to other major life choices. A study seeking to identify couples that are more likely to donate their bodies to science, so donors could be recruited more efficiently, found that career choice is a significant predictor.
Food Processing September 2012 Diane Toops	The New American Majority How food and beverage marketers are targeting Hispanics, Asians and other fast-growing demographic groups.
Food Processing September 2012 Kate Bertrand Connolly	Packaging for Organic and Natural Foods Contemporary package designs displace brown paper and granola-esque graphics.
HBS Working Knowledge September 10, 2012 Kim Girard	HBS Cases: Branding Yoga Bikram Choudhury and Tara Stiles have taken rather different paths to commercialize yoga, while some argue that yoga shouldn't be commercialized.
Financial Advisor September 2012 David Lawrence	Dare To Be Different It's the best way to attract new clients and build business.
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