Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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InsideFlyer January 2013	60 Seconds with David Klein, Vice President, Marketing & Innovation, Aeroplan We recently had a conversation with David Klein, Vice President, Marketing & Innovation, in Toronto during Aeroplan's Media Day. Klein has been with Aeroplan for six years and he became familiar with the company when working for an ad agency whose clients included Air Canada and Aeroplan.
Pharmaceutical Executive December 1, 2012	Big Data, Bigger Ideas How to stop worrying and learn to love the data. Let's face it and let's be brave about it: the balance of power has shifted permanently from the marketers to the marketed.
CRM December 2012 Judith Aquino	Marketing Without Barriers In his new book, The Fusion Marketing Bible, social media strategist Lon Safko challenges marketers to increase the value of their social, digital, and traditional media campaigns by fusing them in innovative ways.
Pharmaceutical Executive November 1, 2012 Capone & Pelletier	Market Access Roadmap Historically, many companies have had ill-defined processes for planning market research activities across their product portfolio. Unified payer research planning is of top import.
Pharmaceutical Executive November 1, 2012	Agencies and Clients -- Dealing with a Break-Up How an agency and a medical client behave after they split speaks volumes about their culture and character, writes Al Topin.
InsideFlyer December 2012	60 Seconds with Peter Shankman, author and entrepreneur in social media, marketing and customer service. As a frequent business traveler who has flown nearly two million miles with United Airlines alone, Shankman is also a frequent commenter on business travel.
CIO November 14, 2012 Ron Van Kemenade	A CIO Learns That Efficiency Isn't Enough A banking CIO works with the CMO and discovers that complex financial transactions can be quite emotional for the customer. Good technology can help build trust and improve the customer experience.
Financial Advisor November 2012 Ben Mattlin	Getting The Word Out Financial advisory firms are looking at innovative ways to market themselves.
CRM October 26, 2012 Solem & Yeung	CRM Plays a Critical Role in Sales Success A high-performing sales team starts with a strong manager.
Financial Planning November 1, 2012 William Ainson	Assembly-Line Approach: Planners Use Well-Defined Sales Process Successful planners usually have a well-defined sales process for turning prospects into clients.
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