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Chemistry World
June 6, 2013
Phillip Broadwith |
Big data to sniff out drug marketing fraud The US Food and Drug Administration is offering a contract for a company to collect and analyze data on pharma companies' promotional activities. The aim is to use this big data approach to spot off-label marketing and other forms of marketing fraud.   |
Registered Rep.
June 3, 2013
Abby Salameh |
The Anatomy of a Marketing Plan You can talk as much as you want to about a strategy for growth, but it's the execution that really matters. |
Registered Rep.
May 22, 2013
Jerry Lezynski |
Getting Over the Fear of Marketing Plans We often hear from advisors that they're too busy to plan and execute their marketing. But the truth is anything worth doing is worth putting on paper. |
CRM
June 2013
Marshall Lager |
Brother, Can You Spare the Time? Making the job of nonprofit marketers a little bit easier. |
CRM
June 2013
Kelly Liyakasa |
How to Become Agile in Sales Leverage partner networks and social media for success. |
CIO
May 29, 2013
Stephanie Overby |
4 Tips for Building a Productive Relationship with Marketing One IT leader with a background in marketing offers advice for bridging the two worlds. |
CRM
May 22, 2013
Kelly Liyakasa |
Big Data Is Only One Part of the Personalization Equation The IBM Smarter Commerce speakers tout the importance of the customer. |
CRM
May 23, 2013
Maria Minsker |
Branded Content Marketing Sees Increase in Importance More than 70 percent of brands and agencies surveyed plan to spend more on it next year. |
CRM
May 17, 2013
Ashish Vazirani |
Improving Marketing and Sales Alignment Social media and the availability of new channels have shifted the balance of power in sales relationships -- often dramatically, sometimes more subtly -- and it's a shift that chief marketing officers are often ill-prepared to handle. |
CRM
May 10, 2013
Brett Hannath |
Real-Time Marketing for a Real-Time World Boost loyalty and profitability with event-based marketing to make use of technology that targets the customer in real time. |
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