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Chemistry World June 6, 2013 Phillip Broadwith |
Big data to sniff out drug marketing fraud The US Food and Drug Administration is offering a contract for a company to collect and analyze data on pharma companies' promotional activities. The aim is to use this big data approach to spot off-label marketing and other forms of marketing fraud. |
Registered Rep. June 3, 2013 Abby Salameh |
The Anatomy of a Marketing Plan You can talk as much as you want to about a strategy for growth, but it's the execution that really matters. |
Registered Rep. May 22, 2013 Jerry Lezynski |
Getting Over the Fear of Marketing Plans We often hear from advisors that they're too busy to plan and execute their marketing. But the truth is anything worth doing is worth putting on paper. |
CRM June 2013 Marshall Lager |
Brother, Can You Spare the Time? Making the job of nonprofit marketers a little bit easier. |
CRM June 2013 Kelly Liyakasa |
How to Become Agile in Sales Leverage partner networks and social media for success. |
CIO May 29, 2013 Stephanie Overby |
4 Tips for Building a Productive Relationship with Marketing One IT leader with a background in marketing offers advice for bridging the two worlds. |
CRM May 22, 2013 Kelly Liyakasa |
Big Data Is Only One Part of the Personalization Equation The IBM Smarter Commerce speakers tout the importance of the customer. |
CRM May 23, 2013 Maria Minsker |
Branded Content Marketing Sees Increase in Importance More than 70 percent of brands and agencies surveyed plan to spend more on it next year. |
CRM May 17, 2013 Ashish Vazirani |
Improving Marketing and Sales Alignment Social media and the availability of new channels have shifted the balance of power in sales relationships -- often dramatically, sometimes more subtly -- and it's a shift that chief marketing officers are often ill-prepared to handle. |
CRM May 10, 2013 Brett Hannath |
Real-Time Marketing for a Real-Time World Boost loyalty and profitability with event-based marketing to make use of technology that targets the customer in real time. |
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