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Pharmaceutical Executive
January 1, 2013
Torsten Bernewitz |
The Force Behind Sales Forces Don't underestimate the importance of the first line manager.   |
Pharmaceutical Executive
January 1, 2013
Al Topin |
The Doctor-Patient Disconnect Doctor-patient conversations aren't always what we think; this basic interaction represents both a problem and an opportunity for today's drug marketers, says the author. |
CRM
January 18, 2013
Leonard Klie |
Temkin Group Delivers Customer Experience Excellence Awards Five organizations earn top honors for customer experience transformation efforts and results. |
CRM
January 15, 2013
Leonard Klie |
Brands Continue to Fail Their Customers New research from Forrester shows customer service hasn't improved all that much in the past year. |
CRM
January 4, 2013
Don Hughes |
A Look Under the Loyalty Hood Deliver the engagement process consumers seek. Loyalty providers who fail to keep their programs' technology first-rate risk losing their most important asset: their customers. |
Information Today
January 7, 2013 |
The 451 Group Acquires Yankee Group The 451 Group, the corporate parent of 451 Research and Uptime Institute, announced the acquisition of Yankee Group, a research, data, and advisory firm equipping enterprises to profit in a mobile world, from Alta Communications, a Boston-based private equity firm. |
CRM
January 2013
Marshall Lager |
Flying Colors? Consider what your flight attendants can control before giving them attitude. Airline travel makes me think about customer experience. |
CRM
December 28, 2012
Justin Gray |
Applying B2C Principles to B2B Campaigns Thinking of your clients as individuals, not industries, is key. |
HBS Working Knowledge
December 31, 2012 |
Most Popular Stories of 2012 This year readers' favorite articles examined topics such as breaking the smartphone addiction, CEO's and their strategies, and how to brand a next-generation product. |
CRM
December 18, 2012
Kelly Liyakasa |
Salesforce.com Socializes Sales Performance Management Salesforce.com's announcement of a tight integration of Work.com with its Sales Cloud, focuses on behaviors such as coaching, recognition, and goal-setting for sales managers, along with built-in gaming elements. |
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