Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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Pharmaceutical Executive February 1, 2013 Stan Bernard	Why Product Lifecycle Management Fails Pharma: Time for a Rethink? Pharma professionals adopting the "Drug Life Optimization" approach can wrest more value through strategies that build and promote a drug's brand franchise through its entire lifespan, not simply the product lifecycle.
Pharmaceutical Executive February 1, 2013 Jill Wechsler	Breakthrough Year for New Drugs More new medicines gained market approval, but marketers face resistance from payers looking to cut healthcare spending.
AFP eWire February 5, 2013 Karen Reiner	Reel Impact: How Fundraisers Can Successfully Use Video Don't be intimated by video. If used correctly, it's a versatile tool that drives emotion, reinforces your messaging and increases the opportunity for people to open their wallets.
On Wall Street February 1, 2013 Todd Colbeck	How to Attract New Business You have a minute to explain to a busy prospective client why your firm deserves the business.
CRM February 2013 Judith Aquino	The Pros and Cons of Crowdsourcing Is tapping into the wisdom of crowds right for your organization?
CRM February 2013 David Myron	The Secret to Building a Healthy Brand While not as hyped as crowdsourcing tools, case management apps have come a long way to accommodate some of the latest technology developments in social media, gamification, and multichannel environments.
CRM February 2013 Donna Fluss	Surveys Alone Are Not the Answer Offering great customer service means knowing how to respond. Some of the worst offenders in the area of customer service frequently survey their customers, but for the wrong reasons.
CRM February 2013 Judith Aquino	Measuring a Channel's Marketing Value Marketers look for insights in increasingly complex purchase paths.
HBS Working Knowledge January 29, 2013 Kim Girard	Creating the Perfect Super Bowl Ad Professor Thales S. Teixeira says ad viewers lose purchasing interest when TV ads get too caught up in entertainment. His advice for the perfect pitch: tie together a good story and a compelling brand.
CRM January 25, 2013 Leonard Klie	Consumers Are Happier with Contact Centers Call Center Satisfaction Index finds Web self-service and email dominate the non-phone mix of contact channels, but social media is playing a critical role.
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