Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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Pharmaceutical Executive June 1, 2013 Clark Herman	Adherence's New Players: Fresh Support from the Sidelines New stakeholders, innovative technologies, and emergent synergies in government are combining to build fresh momentum behind the old issue of medication adherence.
Fast Company Jul/Aug 2013 Jeff Chu	Toms Sets Out To Sell A Lifestyle, Not Just Shoes Like Toms, makers of everything from scrubs to doggie treats are seeking to burnish their image by giving away their wares.
Fast Company Jul/Aug 2013 Michelle No	The Return of the Twinkie, As Imagined By Branding Experts Branding experts serve up three ways to reintroduce the classic, notorious snack.
Fast Company Jul/Aug 2013	Germanwings Makes Flying Cheaper (And Fancy) Lufthansa-owned budget airline Germanwings has an idea: Rather than charge fees the same way its competitors do, it bundles them into three new "individualized packages,"
Fast Company Jul/Aug 2013 Michelle No	UnCollege Focuses On The Opposition Many brands define themselves by opposition.
Fast Company Austin Carr	Deep Inside Taco Bell's Doritos Locos Taco Since it launched in early 2012, Taco Bell has sold more than 450 million Doritos Locos Tacos. A Cool Ranch follow-up, introduced in March, has already sold millions of units.
CRM June 7, 2013 Peter Chase	Five Steps to Giving Marketers Data Ownership Integration is key. Collecting data is the easy part; the real challenge comes from connecting the different types of data across multiple channels.
CRM June 7, 2013 David Lloyd	Prepare for the Age of the Customer Advances in technology will help contact centers shine.
CRM June 7, 2013 Peter Schmitt	Predictive Analytics in Action Implementing strategies for dramatic sales lift.
CRM June 3, 2013 Maria Minsker	B2B Marketers Embrace Expanding Roles A new study suggests CRM vendors should take notice. Business-to-business marketing leaders are taking on responsiblities they have never had to before, including managing social media on a regular basis.
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