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Food Processing
August 2013
Kate Bertrand Connolly |
Private Label Packaging Playing an Essential Role in Retailer Brand Strategies Manufacturers and retailers are partnering to create innovative ideas that have a big impact.   |
Pharmaceutical Executive
August 1, 2013
Peter Houston |
The Case for Content Reaching skittish consumers through objective, story driven information is digital marketing's hottest digit. But applying this consumer phenomenon in Big Pharma presents some unique challenges. |
Information Today
August 6, 2013 |
FirstRain Introduces Market Insights for Big Data Analytics FirstRain caters to enterprise sales and marketing teams with its Customer Insights analytics solution, and Market Insights is the next step in helping companies translate their marketing strategies into easily interpreted data. |
Fast Company
September 2013 |
London Bridge Is Getting a New Slogan We turned their project into a lesson in sloganeering: First we asked readers to come up with taglines for the bridge*, and then three experts each picked a winner. |
Fast Company
September 2013 |
Spin Of The Month: PayPal A PayPal-financed survey was published under the headline "PayPal Global Study Spells Doom For The Wallet" |
Fast Company
September 2013 |
Circle Media Connects Fans With Sponsors By Listening To The Data Brands often sponsor live events based on gut instinct, but Circle Media CEO Mark Piening claims there's a smarter way. |
Fast Company
September 2013
Chuck Salter |
Inside Nike's Redesign Of NFL Uniforms Since buying the lowly Jacksonville Jaguars last year for $770 million, auto-parts billionaire Shahid Khan has been trying to revive one of the NFL's worst teams. |
Financial Planning
August 1, 2013
Kathleen Burns Kingsbury |
7 Smart Ideas for Working With Female Clients Use these key concepts to make sure you're reaching women. |
On Wall Street
August 1, 2013
Alix Stuart |
Winning Over Clients with Events Here s how to host an event that builds client business and referrals -- without all the awkwardness. |
CRM
August 2013
Donna Fluss |
The Black Hole of Customer Surveys Don't ask for feedback if you're not going to act on it. |
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