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HBS Working Knowledge November 13, 2013 Carmen Nobel |
Should Men's Products Fear a Woman's Touch? Recent research shows that loyal customers often get upset when a brand associated with men expands to include products perceived as feminine. Senior Lecturer Jill J. Avery discusses the problem of "gender contamination." |
CRM November 8, 2013 Sara Carter |
Delivering Extraordinary Customer Service No one can successfully compete on a product, service, or on price alone. Customer service is the driver for loyalty. Here are four rules for upgrading the customer experience. |
HBS Working Knowledge November 11, 2013 Dina Gerdeman |
A Smarter Way to Reduce Customer Defections Companies can't afford to lose hard-won customers, but in truth some are more important to keep than others. Recent research by Sunil Gupta and Aurelie Lemmens explains how to find them. |
CRM November 2013 Maria Minsker |
How to Build a Better Brand Marketers must keep messages short, energetic, and simple. |
CRM November 2013 Marshall Lager |
Debunking the Lone Wolf Sales Myth Let's put this old cliche to sleep. |
CRM November 2013 Maria Minsker |
Cause Marketing Engenders Loyalty Emotional engagements are the key to cementing long-term customer relationships. |
CRM November 2013 |
Insert Humanity and Trust into Customer Relationships It's more than listening; it's incorporating feedback into the enterprise. |
CRM November 2013 Maria Minsker |
Leverage the Human Brand Incorporate the surprising psychology behind customer choice and loyalty. |
CRM November 2013 Leonard Klie |
Xerox: The Customer Service Company The company does a lot more than just documents. |
CRM October 15, 2013 Sarah Sluis |
DMA2013: Marketers Share How They Embrace Change, Data Taking action on big data findings requires collaboration, top-down support. |
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