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Location: Categories / Business / Marketing & Sales

Magazine articles on marketing, advertising, and sales.
Old Articles: <Older 3601-3610 Newer>
HBS Working Knowledge
November 13, 2013
Carmen Nobel
Should Men's Products Fear a Woman's Touch? Recent research shows that loyal customers often get upset when a brand associated with men expands to include products perceived as feminine. Senior Lecturer Jill J. Avery discusses the problem of "gender contamination." mark for My Articles 19 similar articles
CRM
November 8, 2013
Sara Carter
Delivering Extraordinary Customer Service No one can successfully compete on a product, service, or on price alone. Customer service is the driver for loyalty. Here are four rules for upgrading the customer experience. mark for My Articles 13 similar articles
HBS Working Knowledge
November 11, 2013
Dina Gerdeman
A Smarter Way to Reduce Customer Defections Companies can't afford to lose hard-won customers, but in truth some are more important to keep than others. Recent research by Sunil Gupta and Aurelie Lemmens explains how to find them. mark for My Articles 28 similar articles
CRM
November 2013
Maria Minsker
How to Build a Better Brand Marketers must keep messages short, energetic, and simple. mark for My Articles 30 similar articles
CRM
November 2013
Marshall Lager
Debunking the Lone Wolf Sales Myth Let's put this old cliche to sleep. mark for My Articles 50 similar articles
CRM
November 2013
Maria Minsker
Cause Marketing Engenders Loyalty Emotional engagements are the key to cementing long-term customer relationships. mark for My Articles 61 similar articles
CRM
November 2013
Insert Humanity and Trust into Customer Relationships It's more than listening; it's incorporating feedback into the enterprise. mark for My Articles 21 similar articles
CRM
November 2013
Maria Minsker
Leverage the Human Brand Incorporate the surprising psychology behind customer choice and loyalty. mark for My Articles 28 similar articles
CRM
November 2013
Leonard Klie
Xerox: The Customer Service Company The company does a lot more than just documents. mark for My Articles 48 similar articles
CRM
October 15, 2013
Sarah Sluis
DMA2013: Marketers Share How They Embrace Change, Data Taking action on big data findings requires collaboration, top-down support. mark for My Articles 38 similar articles
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