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Location: Categories / Business / Marketing & Sales

Magazine articles on marketing, advertising, and sales.
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Fast Company The World's Top 10 Most Innovative Companies in Advertising For becoming the toughest iPhone competitor in the galaxy. Even Apple fans must acknowledge that there have been few marketing success stories as dramatic and quickly unfolding as Samsung's. mark for My Articles 26 similar articles
Fast Company
March 2014
Chadwick Matlin
How Malcolm Gladwell Inspired Sir Kensington's Ketchup To Take On Heinz When Malcolm Gladwell wrote a 2004 New Yorker story about how it's impossible to compete with Heinz ketchup, Brown University seniors Scott Norton and Mark Ramadan took it as a dare. mark for My Articles 16 similar articles
Fast Company
March 2014
Jon Gertner
Why Companies Are Lining Up To Test Golf Clubs (And Other Products) On The Space Station Since its launch the space station has mainly served as a place in which astronauts from NASA and foreign space agencies conduct experiments involving health and the physical sciences. It was never intended to help private companies improve their products and market share. mark for My Articles 90 similar articles
Fast Company
March 2014
Why your best isn't the best Digital media company Amscreen is not using its facial-recognition capability to target ads to shoppers. Why not? mark for My Articles
Fast Company
Rebecca Greenfield
Lucas Talks To Fast Company: Reviled Venmo Subway Ads Explained Lucas's favorite money exchange app, Venmo, is what he and his blank expression are attempting to advertise. But the campaign has drawn extreme reactions from subway riders, many of whom despise the Lucas ads. mark for My Articles 48 similar articles
HBS Working Knowledge
February 6, 2014
Carmen Nobel
The Art of American Advertising Harvard Business School's Baker Library is hosting a historical exhibit that examines the advertising industry in a bygone era. mark for My Articles 37 similar articles
HBS Working Knowledge
February 5, 2014
Michael Blanding
Can Putin Score Olympic Gold? With billions of dollars on the line at this year's troubled Winter Olympics, Stephen Greyser breaks down what's at stake for the brands of NBC, key corporate sponsors, Russia -- and Vladimir Putin. mark for My Articles 104 similar articles
Pharmaceutical Executive
February 1, 2014
Stan Bernard
Product Positioning 2.0 Industry and market transformations have dramatically altered when and how products should be positioned for launch mark for My Articles 123 similar articles
Pharmaceutical Executive
February 1, 2014
Anbil et al.
Managed Markets: Positioning Your Product For Success with Pull Through Strategies A patient-centric approach to drug development delivers the benefits that actually create value mark for My Articles 545 similar articles
CRM
February 2014
Sarah Sluis
Victoria's Secret Uncovers Gender Buying Differences Pricing and sales differ when men buy gift for women. mark for My Articles 18 similar articles
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