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Fast Company |
The World's Top 10 Most Innovative Companies in Advertising For becoming the toughest iPhone competitor in the galaxy. Even Apple fans must acknowledge that there have been few marketing success stories as dramatic and quickly unfolding as Samsung's. |
Fast Company March 2014 Chadwick Matlin |
How Malcolm Gladwell Inspired Sir Kensington's Ketchup To Take On Heinz When Malcolm Gladwell wrote a 2004 New Yorker story about how it's impossible to compete with Heinz ketchup, Brown University seniors Scott Norton and Mark Ramadan took it as a dare. |
Fast Company March 2014 Jon Gertner |
Why Companies Are Lining Up To Test Golf Clubs (And Other Products) On The Space Station Since its launch the space station has mainly served as a place in which astronauts from NASA and foreign space agencies conduct experiments involving health and the physical sciences. It was never intended to help private companies improve their products and market share. |
Fast Company March 2014 |
Why your best isn't the best Digital media company Amscreen is not using its facial-recognition capability to target ads to shoppers. Why not? |
Fast Company Rebecca Greenfield |
Lucas Talks To Fast Company: Reviled Venmo Subway Ads Explained Lucas's favorite money exchange app, Venmo, is what he and his blank expression are attempting to advertise. But the campaign has drawn extreme reactions from subway riders, many of whom despise the Lucas ads. |
HBS Working Knowledge February 6, 2014 Carmen Nobel |
The Art of American Advertising Harvard Business School's Baker Library is hosting a historical exhibit that examines the advertising industry in a bygone era. |
HBS Working Knowledge February 5, 2014 Michael Blanding |
Can Putin Score Olympic Gold? With billions of dollars on the line at this year's troubled Winter Olympics, Stephen Greyser breaks down what's at stake for the brands of NBC, key corporate sponsors, Russia -- and Vladimir Putin. |
Pharmaceutical Executive February 1, 2014 Stan Bernard |
Product Positioning 2.0 Industry and market transformations have dramatically altered when and how products should be positioned for launch |
Pharmaceutical Executive February 1, 2014 Anbil et al. |
Managed Markets: Positioning Your Product For Success with Pull Through Strategies A patient-centric approach to drug development delivers the benefits that actually create value |
CRM February 2014 Sarah Sluis |
Victoria's Secret Uncovers Gender Buying Differences Pricing and sales differ when men buy gift for women. |
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