Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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Fast Company April 2014 Danielle Sacks	Fixing This One Big Problem Helped Turn Around Struggling Furniture Retailer West Elm West Elm reaches out to Etsy -- a competitor -- with the counterintuitive idea of showcasing its products in West Elm's print catalog.
Fast Company	Facebook's Head of Tech Communications Shares The Best PR Advice You've Never Heard Being believable isn't just convincing people you can win, it's convincing them that they want you to win.
Fast Company Rebecca Greenfield	Amazing Ad Concepts Created By Convicted Felons Concepting with Convicts is a project started by two advertising interns.
Fast Company April 2014 Jason Feifer	80 Million Americans Have Never Heard of Hummus Sabra owns the largest share -- 60% -- of the American hummus market, but that doesn't mean much when only 26% of households regularly buy the Middle Eastern chickpea dip.
CRM March 7, 2014 Christian Nahas	Take the Pandora Approach to Lead Management Deliver leads based on past profiles and engagement data.
CRM March 11, 2014 Sarah Sluis	Teradata Adds Features to Integrated Marketing Cloud Marketing Studio 9 includes updates to technology, collaboration.
Fast Company Austin Carr	The Secret To Airbnb's Freakishly Rapid Orgy Response: "Scenario Planning" "Because we're a high-profile company, there are things that will go wrong," Airbnb hospitality chief Chip Conley told me recently. "So how do we deal with the aftermath of things that don't go well?"
Fast Company Courtney Seiter	How Our Brains Decide What We Share Online Google's Abigail Posner says we can't underestimate the importance of understanding the science of emotion in marketing.
Fast Company April 2014 Chris Gigley	Minor League Baseball, Meet Major League Advertising National advertisers are enticed to market everywhere at once.
Fast Company April 2014 Tara Moore	How We Name Our Personal Bots Names should entice us into the future, but not scare us away.
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