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Fast Company Sarah Kessler |
No Product? No Problem. How Telepathy Hyped Its Way Into Your Heart In the highly evangelized "lean startup" strategy, the goal is to introduce unfinished minimum viable products so that user feedback can be incorporated into the development process. |
CRM June 20, 2014 Sarah Sluis |
CMOs See Analytics, Real-Time Campaigns, and Mobile Investments Ahead While marketers agree that their field is undergoing huge changes, they have different opinions about what marketing will look at the end of the next five years. |
Fast Company Sarah Kessler |
A Company Is Selling Bottles Of Forgotten Old Whiskey. Here's Why You Might Actually Want To Drink It Alcoholic-beverage company Diageo, is promoting a 20-year-old whiskey that had been pulled from the historic Stitzel-Weller distillery's rick house in Kentucky. |
CRM June 12, 2014 Sarah Sluis |
Selling in an Uncertain Age The Thought Leadership Conference on the Sales Profession provides study-backed tips on creating a more effective sales force dealing with new technologies. |
CRM June 13, 2014 Kyle Shepherd |
4 Steps to Realizing the Promise of Customer-Centric Marketing Focus on your customers' lifetime value. |
HBS Working Knowledge June 11, 2014 Carmen Nobel |
In the Future of Sports Investing, Media is the Best Bet Sports investing is no longer just about buying teams and selling beer. Bob Higgins discusses why media, digital devices, and invention of fan-friendly sports are driving next-generation investors. |
CRM May 30, 2014 Girish Mathrubootham |
3 Reasons CEOs Should Provide Direct Customer Support Speaking directly to customers offers unique insights into their needs -- and how your business can meet them. |
Chemistry World June 10, 2014 Anthony King |
Drug giants settle mismarketing lawsuits Pfizer and GlaxoSmithKline recently agreed to separate settlements over allegations of mismarketing drugs in the US. |
HBS Working Knowledge June 9, 2014 Dina Gerdeman |
The Manager in Red Sneakers Research shows there may be prestige advantages to dressing to fit your personality rather than obediently wearing the corporate uniform. Marketers can also use these insights. |
CRM May 23, 2014 Doug Bewsher |
Can You Afford the High Cost of Unready Leads? Defining your ideal customer is key. |
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