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Location: Categories / Business / Marketing & Sales

Magazine articles on marketing, advertising, and sales.
Old Articles: <Older 3711-3720 Newer>
Fast Company
Sarah Kessler
No Product? No Problem. How Telepathy Hyped Its Way Into Your Heart In the highly evangelized "lean startup" strategy, the goal is to introduce unfinished minimum viable products so that user feedback can be incorporated into the development process. mark for My Articles 1 similar article
June 20, 2014
Sarah Sluis
CMOs See Analytics, Real-Time Campaigns, and Mobile Investments Ahead While marketers agree that their field is undergoing huge changes, they have different opinions about what marketing will look at the end of the next five years. mark for My Articles 194 similar articles
Fast Company
Sarah Kessler
A Company Is Selling Bottles Of Forgotten Old Whiskey. Here's Why You Might Actually Want To Drink It Alcoholic-beverage company Diageo, is promoting a 20-year-old whiskey that had been pulled from the historic Stitzel-Weller distillery's rick house in Kentucky. mark for My Articles 53 similar articles
June 12, 2014
Sarah Sluis
Selling in an Uncertain Age The Thought Leadership Conference on the Sales Profession provides study-backed tips on creating a more effective sales force dealing with new technologies. mark for My Articles 92 similar articles
June 13, 2014
Kyle Shepherd
4 Steps to Realizing the Promise of Customer-Centric Marketing Focus on your customers' lifetime value. mark for My Articles 29 similar articles
HBS Working Knowledge
June 11, 2014
Carmen Nobel
In the Future of Sports Investing, Media is the Best Bet Sports investing is no longer just about buying teams and selling beer. Bob Higgins discusses why media, digital devices, and invention of fan-friendly sports are driving next-generation investors. mark for My Articles 62 similar articles
May 30, 2014
Girish Mathrubootham
3 Reasons CEOs Should Provide Direct Customer Support Speaking directly to customers offers unique insights into their needs -- and how your business can meet them. mark for My Articles 20 similar articles
Chemistry World
June 10, 2014
Anthony King
Drug giants settle mismarketing lawsuits Pfizer and GlaxoSmithKline recently agreed to separate settlements over allegations of mismarketing drugs in the US. mark for My Articles 523 similar articles
HBS Working Knowledge
June 9, 2014
Dina Gerdeman
The Manager in Red Sneakers Research shows there may be prestige advantages to dressing to fit your personality rather than obediently wearing the corporate uniform. Marketers can also use these insights. mark for My Articles 46 similar articles
May 23, 2014
Doug Bewsher
Can You Afford the High Cost of Unready Leads? Defining your ideal customer is key. mark for My Articles 43 similar articles
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