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Location: Categories / Business / Marketing & Sales

Magazine articles on marketing, advertising, and sales.
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HBS Working Knowledge
July 16, 2014
Michael Blanding
Marketing Obamacare John Quelch contends that the success of the Affordable Care Act depends more on marketing than it does on policy. And in Connecticut, he's got just the state to prove it. mark for My Articles 11 similar articles
July 11, 2014
Scott Vaughan
Finding the ROI in Media Spending Marketers need to connect investments and processes to gain measurable results. mark for My Articles 380 similar articles
Fast Company
Austin Carr
Airbnb Unveils A Major Rebranding Effort That Paves The Way For Sharing More Than Homes Brian Chesky is unveiling a brand overhaul that impacts everything at Airbnb, from its advertising and product messaging to its community outreach and web and mobile services. mark for My Articles 24 similar articles
HBS Working Knowledge
July 14, 2014
Michael Blanding
Pay Attention To Your "Extreme Consumers" Jill Avery and Michael Norton explain what marketers can learn from consumers whose preferences lie outside of the mainstream. mark for My Articles 13 similar articles
Pharmaceutical Executive
July 1, 2014
Allen Gove
Capturing the Real Value from a Pharma Business Spinout As companies divest non-core assets in the form of spinouts to unlock value, the role of a strong new parent brand has become increasingly important. mark for My Articles 3 similar articles
Fast Company
Rebecca Greenfield
Google, We Made The Perfect Glass Ad For You Google has a "white men wearing Google Glass" image problem to overcome, which is why it has outfitted a lot of very beautiful female models with Glass for its advertising campaign. mark for My Articles 59 similar articles
Fast Company
Evie Nagy
How Brands Are Using Your Best Instagram Shots For More Authentic Marketing For brands, the appeal of using social photography for commercial purposes is enormous. Snapwire is a startup focused on connecting mobile, social photographers with photo buyers. mark for My Articles 75 similar articles
June 24, 2014
Maria Minsker
Forrester Customer Experience Forum: 'Good Is No Longer Good Enough' Exceptional brand experiences stem from engaged employees. mark for My Articles 9 similar articles
June 23, 2014
Constant Contact and Xero Partner to Give SMBs Marketing Intelligence Based on Customer Sales Data The partnership between Constant Contact and Xero empowers users to turn accounting data into targeted marketing campaigns. mark for My Articles 3 similar articles
Fast Company
Courtney Rubin
Bulletproof Coffee, The New Power Drink Of Silicon Valley Cloud computing pioneer Dave Asprey took a trip to Tibet in 2004 to learn how to meditate. But it was the yak-butter tea he tried there that ended up transforming his life. mark for My Articles 42 similar articles
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