Marketing & Sales

Magazine articles on marketing, advertising, and sales.

Old Articles: <Older 3731-3740 Newer>

HBS Working Knowledge July 16, 2014 Michael Blanding	Marketing Obamacare John Quelch contends that the success of the Affordable Care Act depends more on marketing than it does on policy. And in Connecticut, he's got just the state to prove it.
CRM July 11, 2014 Scott Vaughan	Finding the ROI in Media Spending Marketers need to connect investments and processes to gain measurable results.
Fast Company Austin Carr	Airbnb Unveils A Major Rebranding Effort That Paves The Way For Sharing More Than Homes Brian Chesky is unveiling a brand overhaul that impacts everything at Airbnb, from its advertising and product messaging to its community outreach and web and mobile services.
HBS Working Knowledge July 14, 2014 Michael Blanding	Pay Attention To Your "Extreme Consumers" Jill Avery and Michael Norton explain what marketers can learn from consumers whose preferences lie outside of the mainstream.
Pharmaceutical Executive July 1, 2014 Allen Gove	Capturing the Real Value from a Pharma Business Spinout As companies divest non-core assets in the form of spinouts to unlock value, the role of a strong new parent brand has become increasingly important.
Fast Company Rebecca Greenfield	Google, We Made The Perfect Glass Ad For You Google has a "white men wearing Google Glass" image problem to overcome, which is why it has outfitted a lot of very beautiful female models with Glass for its advertising campaign.
Fast Company Evie Nagy	How Brands Are Using Your Best Instagram Shots For More Authentic Marketing For brands, the appeal of using social photography for commercial purposes is enormous. Snapwire is a startup focused on connecting mobile, social photographers with photo buyers.
CRM June 24, 2014 Maria Minsker	Forrester Customer Experience Forum: 'Good Is No Longer Good Enough' Exceptional brand experiences stem from engaged employees.
CRM June 23, 2014	Constant Contact and Xero Partner to Give SMBs Marketing Intelligence Based on Customer Sales Data The partnership between Constant Contact and Xero empowers users to turn accounting data into targeted marketing campaigns.
Fast Company Courtney Rubin	Bulletproof Coffee, The New Power Drink Of Silicon Valley Cloud computing pioneer Dave Asprey took a trip to Tibet in 2004 to learn how to meditate. But it was the yak-butter tea he tried there that ended up transforming his life.
<Older 3731-3740 Newer> Return to current articles.