Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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CRM September 2014 Sarah Sluis	Could Mobile CRM Solve Field Sales' Biggest Problems? Understanding the options could help your organization determine which solution is best.
CRM September 2014 Maria Minsker	Why Marketers Need a Tag Management System TMS solutions track customers' digital journeys so companies can automate appropriate actions.
CRM September 2014 Jim Dickie	Take the Intelligent Route to Lead Generation Sales teams are adopting lead management roles.
CRM September 2014 Maria Minsker	The Importance of Aligning Strategy and Sales How to close the gap between two pillars of business success
CRM September 2014 Sarah Sluis	Yahoo Sees Crystal-Clear Sales Forecasts with C9 Analytics Sales operations shift focus from number-crunching to pipeline analysis.
CRM August 18, 2014 Maria Minsker	CRM Evolution 2014: Modern Marketers Must Focus on Context, Content, and Revenue Good products are not enough to engage customers in the digital age.
HBS Working Knowledge August 20, 2014 John Deighton	Why the ALS Ice Bucket Challenge is a Social Media Blockbuster Most companies should envy the financial and brand awareness brought about by the ALS Ice Bucket Challenge. The campaign's key ingredient is that participants enhance their personal capital in performance of a good deed.
CRM July 25, 2014 David Anderson	Win Over Consumers with Intelligent, Targeted Marketing Choose the latest technology over hit-or-miss efforts.
Fast Company	What The Biggest YouTube Stars Really Think About The Agencies Controlling Content Like old Hollywood of yore, YouTube has increasingly become dominated by a few large agencies who represent many of the biggest YouTube stars.
Fast Company September 2014 Robert Safian	Ambition and Delusion I can appreciate the essence of coffee, just as I can appreciate the challenges of YouTube and Tory Burch and Square. I hope you find indulging in their stories as satisfying as your beverage of choice.
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