Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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CRM December 2014 Jim Dickie	Coaching Solutions Guide Reps to Sales Success Innovation steps in where sales training leaves off.
CRM December 2014 Megan Burns	What Drives a Profitable Customer Experience? Companies that value customers need to let them know.
CRM December 2014 Maria Minsker	UPS Calls on Marketers to Help Manage Holiday Peak A joint effort is designed to curb shipping slowdowns this year.
CRM December 2014 Leonard Klie	Campaign Management Needs to Cross Channels Despite improvements, cross-channel campaign management still has usability challenges.
Fast Company Elizabeth Segran	Holiday Greetings Etiquette, Decoded If you are deciding whether to go the paper or online route for your greeting cards, James Hirschfeld, of Paperless Post says you need to think carefully about what your brand stands for.
Fast Company Dec 2014/Jan 2015 Ariel Schwartz	How To Make People Care About The Environment Environmental organizations often pile on facts and figures to convince the public that they should care about pressing issues. Maybe that's why the message isn't getting out.
HBS Working Knowledge November 19, 2014 Michael Blanding	Marketing Marijuana Forget Big Tobacco -- is the era of "Big Marijuana" that far off?
Fast Company Alice Truong	Move Over, Air Jordan: Celebrity-Branded Weed Is Here Come this time next year, dispensary shelves will have to make way for a new line of celebrity-branded marijuana strains.
CRM November 7, 2014 Ken Bisconti	Get on Your Customers' Holiday Wish Lists with Stellar Customer Service Equip your call center with the visibility to reduce customer struggles.
AskMen.com November 13, 2014 Alex Manley	Potatoes For Millennials A humorous look at the potato board's effort to market to millennials.
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