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Fast Company David Lumb |
Apple Stores Are About To Get Snootier Apple is trying to convince customers that the Apple Watch is a fashion item, not just another gadget. |
Fast Company John Paul Titlow |
Sick of "House Of Cards" Buffering? Try These TVs Instead Netflix, the video-streaming giant is officially slapping its logo on television sets that it thinks are best-equipped to deliver its TV shows and movies in the fastest, most hiccup-free fashion. |
CRM April 2015 Maria Minsker |
Required Reading: The Captivology of Branding (Video Interview) Marketing is an art, but capturing attention is a science. Ben Parr, author of Captivology, identifies seven triggers that capture consumers' attention. |
CRM April 2015 Oren Smilansky |
Athenahealth Increases Engagement with Force Management's QStream Platform The learning-based gamification program teaches reps better sales techniques. |
CRM March 17, 2015 Oren Smilansky |
Sales 2.0 Conference: Meaningful Connections Will Drive the Future of Sales Speakers note that the human element cannot be overvalued. |
Fast Company David Lumb |
#RaceTogether: Starbucks Encourages Baristas To Talk About Race With Customers Baristas at the 4,700 U.S. Starbucks locations are being encouraged but not required to discuss race relations with customers. |
CRM March 5, 2015 Oren Smilansky |
Marketers and Salespeople Must Rethink Customer Engagement Efforts Speakers at Forrester's Forum for Sales Enablement stated that good content is as vital to salespeople as it is to marketers, and that customer engagement can be maintained by delivering meaningful messages. |
Information Today March 12, 2015 |
D&B Puts Forth New Brand Strategy The brand modernization will be implemented across the company's products and solutions, content delivery, go-to-market strategy, internal employee programs, and all external positioning. |
CRM March 2015 Jim Dickie |
Can Configure, Price, and Quote Apps Be Sales' BFF? Add the power of knowledge to your reps' sales arsenal. |
CRM March 2015 Maria Minsker |
Required Reading: Brand Differentiation Is the Best 'Brand Aid' Brad VanAuken, author of Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position looks at the key factors that drive brand differentiation both online and off. |
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