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Location: Categories / Business / Marketing & Sales

Magazine articles on marketing, advertising, and sales.
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Fast Company
David Lumb
Apple Stores Are About To Get Snootier Apple is trying to convince customers that the Apple Watch is a fashion item, not just another gadget. mark for My Articles 8 similar articles
Fast Company
John Paul Titlow
Sick of "House Of Cards" Buffering? Try These TVs Instead Netflix, the video-streaming giant is officially slapping its logo on television sets that it thinks are best-equipped to deliver its TV shows and movies in the fastest, most hiccup-free fashion. mark for My Articles 572 similar articles
CRM
April 2015
Maria Minsker
Required Reading: The Captivology of Branding (Video Interview) Marketing is an art, but capturing attention is a science. Ben Parr, author of Captivology, identifies seven triggers that capture consumers' attention. mark for My Articles 4 similar articles
CRM
April 2015
Oren Smilansky
Athenahealth Increases Engagement with Force Management's QStream Platform The learning-based gamification program teaches reps better sales techniques. mark for My Articles 147 similar articles
CRM
March 17, 2015
Oren Smilansky
Sales 2.0 Conference: Meaningful Connections Will Drive the Future of Sales Speakers note that the human element cannot be overvalued. mark for My Articles 73 similar articles
Fast Company
David Lumb
#RaceTogether: Starbucks Encourages Baristas To Talk About Race With Customers Baristas at the 4,700 U.S. Starbucks locations are being encouraged but not required to discuss race relations with customers. mark for My Articles 366 similar articles
CRM
March 5, 2015
Oren Smilansky
Marketers and Salespeople Must Rethink Customer Engagement Efforts Speakers at Forrester's Forum for Sales Enablement stated that good content is as vital to salespeople as it is to marketers, and that customer engagement can be maintained by delivering meaningful messages. mark for My Articles 46 similar articles
Information Today
March 12, 2015
D&B Puts Forth New Brand Strategy The brand modernization will be implemented across the company's products and solutions, content delivery, go-to-market strategy, internal employee programs, and all external positioning. mark for My Articles 6 similar articles
CRM
March 2015
Jim Dickie
Can Configure, Price, and Quote Apps Be Sales' BFF? Add the power of knowledge to your reps' sales arsenal. mark for My Articles 555 similar articles
CRM
March 2015
Maria Minsker
Required Reading: Brand Differentiation Is the Best 'Brand Aid' Brad VanAuken, author of Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position looks at the key factors that drive brand differentiation both online and off. mark for My Articles 91 similar articles
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