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Location: Categories / Business / Marketing & Sales

Magazine articles on marketing, advertising, and sales.
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HBS Working Knowledge
July 22, 2015
Michael Blanding
Name Your Price. Really. Is it worthwhile for retailers to experiment with "pay what you want" pricing? Shelle Santana unmasks the surprising logic behind how much customers will pay. mark for My Articles
CRM
July 8, 2015
Charles Nicholls
Stop Your Customers From Going Dark Bombarding customers with irrelevant messages doesn't help. Forget focusing on meeting quotas and focus instead on the customer experience. mark for My Articles 422 similar articles
Fast Company
Neal Ungerleider
AOL's Latest Goodie For Advertisers Is Weather-Based Analytics AOL's ad-tech division, AOL Platforms, is testing out a new strategy: using weather reports for individual zip codes to track how climate impacts advertising results. mark for My Articles 352 similar articles
HBS Working Knowledge
July 6, 2015
Roberta Holland
Money and Quotas Motivate the Sales Force Best Bonus programs are effective for motivating sales people, but also costly for companies to maintain. Which compensation schemes work best? mark for My Articles 60 similar articles
CRM
July 2015
Oren Smilansky
The 7 Tenets of Sales Transformation Tips for bringing your sales organization to the next level mark for My Articles 12 similar articles
CRM
July 2015
Marshall Lager
Growing a New Market Business development for a different kind of cloud that includes marijuana. mark for My Articles 35 similar articles
CRM
July 2015
Death of a (B2B) Salesman? Contrary to findings, some contend that reports of salespeople's demise are greatly exaggerated mark for My Articles 88 similar articles
CRM
July 2015
Global Customer Trust Hits a New Low Companies must put their trust in customers mark for My Articles 3 similar articles
CRM
July 2015
Required Reading: To Be Truly Customer-Centric, Companies Must Think Round Emotional connections are key for building long-term customer relationships mark for My Articles 50 similar articles
CRM
July 2015
Maria Minsker
Serial Puts Podcasts on Marketers' Maps A historically slow-growing channel, the podcast is now turning heads mark for My Articles 77 similar articles
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