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IEEE Spectrum
February 2013
Erika Jonietz |
Profile: Supermechanical The company's Twine sensors simplify home monitoring   |
CRM
January 29, 2013
Kelly Liyakasa |
Get Satisfaction Rolls Out Small-Business Solution Community managers get more insights into customer traction. |
HBS Working Knowledge
January 23, 2013
Julia Hanna |
Three-Dimensional Strategy: Winning the Multisided Platform There are interesting strategy implications for entrepreneurs when deciding where to place their business on the continuum that runs from pure reseller to pure MSP. |
CRM
December 28, 2012
Atri Chatterjee |
The 21st-Century Small Business Maven Five digital marketing strategies that will help you take your business to the next level. |
CRM
December 14, 2012
Lisa Cramer |
Forecasting 2013 Marketing Automation Success As a practitioner in the field of marketing automation, I help end-user companies with strategy, content, and execution. This has given me insights into what is actually being accomplished within those organizations that are using marketing automation, particularly in the SMB market. |
CRM
November 5, 2012 |
SocialMotus Launches Social Media Management Tool for SMBs The new application features in-depth team management and analytics. |
CRM
October 16, 2012
Kelly Liyakasa |
InsideView Eyes a Critical Market: Small Business InsideView has become somewhat synonymous with the phrase "social selling," has forged a partnership with consumer and business credit reporting agency Equifax that will help InsideView lay claim to what it calls an underserved area -- marketing and selling to small businesses. |
CRM
October 8, 2012
Judith Aquino |
Google Introduces AdWords Business Credit In an effort to make its Google AdWords product more appealing to small and midsized businesses, Google announced yesterday the launch of AdWords Business Credit, a credit card that lets business owners purchase AdWords campaigns. |
Registered Rep.
September 27, 2012
Anne Field |
Going Solo While there are many merits to having partners in the advisory business, for some being a lone practitioner is the only way to go. But it's crucial to set expectations -- and boundaries -- with clients. |
CRM
October 2012
Judith Aquino |
SMBs Leap into Marketing Automation CMOs are on pace to spent more on IT than CIOs. |
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