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HBS Working Knowledge
January 6, 2014
Carmen Nobel |
Technology Re-Emergence: Creating New Value for Old Innovations Every once in a while, an old technology rises from the ashes and finds new life. Ryan Raffaelli explains how the Swiss watch industry saved itself by reinventing its identity.   |
CIO
January 1, 2014
Kim S. Nash |
State of the CIO 2014: The Great Schism Digital strategist or traditional CIO? Our 13th annual State of the CIO research reveals the great career divide. |
CIO
January 1, 2014
Maryfran Johnson |
Traditional vs. Digital CIOs: Survey Reveals a Growing Divide CIO research reveals stark contrasts between traditional CIOs who focus more on internal operations and digital CIOs who expand IT's influence externally to work directly with customers and business colleagues. |
CIO
January 1, 2014
Adam Dennison |
Follow the Money: CIOs Have Nothing to Fear From CMOs Our publisher doesn't buy the notion that CMO budgets for IT will outstrip those of CIOs in the coming years, citing new State of the CIO research to prove it. |
CRM
January 2014
Sarah Sluis |
Risk-Proof Your CRM System Focus on the people and the process, not the technology. |
CRM
January 2014
Woody Driggs |
Putting Customers Before Politics COOs struggle to navigate a siloed structure. |
CRM
January 2014
Barton Goldenberg |
Integrating Social Media Is a Strategy for Success Expand your insights with a hub and spoke model. |
CRM
January 2014
Leonard Klie |
The 8 Traits of Customer-Relevant Companies Ovum research finds very few customer-adaptive enterprises exist today. |
CRM
January 2014
Sarah Sluis |
Social Media Leads Content Marketing Quickly digested forms of content distribution win out over in-depth methods. |
CRM
January 2014
Sarah Sluis |
DMA13: Marketers Must Carefully Consider Big Data Strategies Speakers suggest using unstructured data to keep customers' trust and to listen to their needs. |
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