Strategy & Management

Magazine articles on business strategy, management and leadership.

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CRM September 2015 Oren Smilansky	Brands Must Improve Customer Experience in E-Commerce Customers expect excellent experiences, even during transactions
CRM September 2015 Leonard Klie	Business Schools Suggest New Loyalty Metrics Marketing experts create a five-part model to measure customer commitment
CRM September 2015 Leonard Klie	It Takes More than Coupons to Settle Complaints Consumers want more than compensation when things go wrong
CRM September 2015 Oren Smilansky	Pinterest and Instagram Offer Buy Buttons Making visual social media sites shoppable has its pluses, but companies should be prepared to handle customer expectations
CRM September 2015 Oren Smilansky	Required Reading: Crafting a Customer Service Culture Organizations should experiment, get creative, and above all know their customer
CRM September 2015 Oren Smilansky	Hybris Baits the E-Commerce Hook for Wholesale Sports Outdoor Outfitters A camping goods retailer creates a more personalized Web site using hybris's B2C Commerce.
CRM September 2015 Danny Estrada	Marketing Automation: Fueling CRM Success Integrating marketing tools with CRM keeps everyone in the loop
Fast Company Neal Ungerleider	Netflix: Why Watch "Hunger Games" When You Can Watch Our Original Movies? Netflix made the case for its upcoming slate of original films, claiming its own content would serve as a worthy alternative for users that are upset by its decision to not provide access to some popular movies.
CIO August 31, 2015	CIOs create formal processes to get innovative tech from startups IT leaders can get an innovation injection by tapping into the startup ecosystem via tech incubators, advisory boards and word of mouth.
CIO August 31, 2015 Julia King	CIOs boost their careers doing double duty Many CIOs find it exhilarating to take on business functions outside of IT. But CIO-plus roles require a new mindset and trusted deputies.
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