Technology Management

Magazine articles on organizing and integrating technology systems.

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Computers & Electronics Education & Reference / Training Internet / Website Design & Management

Current Technology Management Articles

National Defense June 2013 Pankowski & Mercer	Corporate Cybersecurity Plans Must Evolve Presidential pronouncements highlight the seriousness of cyberthreats. Companies need to develop response plans and develop a clear line of responsibility for notification of governmental authorities and the public.
CRM May 3, 2013 Kelly Liyakasa	Crafting a Big Data Strategy for Customer Service The focus on business outcomes should be driven by information and intelligence.
National Defense June 2013 Tim Larkins	Threats and Opportunities Growing in Cybersecurity The federal government will spend about $10 billion on cybersecurity in fiscal year 2013. That number could grow to $13 billion in fiscal year 2014.
CRM May 2, 2013 Kelly Liyakasa	Social Media Amplifies the Customer Experience To be successful, identify goals and stakeholders, and execute on strategy.
CRM April 30, 2013	HP Pairs with Avaya for Cloud Contact Center Solutions New Customer Engagement as a Service brings social media marketing, mobile integration, and customer analytics to a single platform.
CIO May 1, 2013 Stephanie Overby	CIOs Struggle with the Great Talent Hunt Finding IT pros with business skills has always been a bear. So award-winning CIOs are taking radical steps to train, recruit or grow the hybrid staff they covet.
CIO May 1, 2013 Maryfran Johnson	Chasing Unicorns: How to Find 'Blended' IT-Business Pros The author says the answer is to grow your own hybrid players, who have the rare combination of technical smarts, great communication skills and strategic thinking
CRM May 2013 Judith Aquino	Growing Profits with Marketing Automation Streamlining your sales and marketing tasks with automated technology can do wonders for your productivity and bottom line.
CRM May 2013 Kelly Liyakasa	Predictive Analytics: The Futurists' Formula Unlock customer insights that increase sales.
CRM May 2013 Leonard Klie	Stress Test Customer Service with Mystery Shopping Professional shoppers should be used in conjunction with call monitoring, speech analytics, surveying, and voice-of-the-customer feedback management.
CRM May 2013 David Myron	CRM Comes to the Rescue In a recent episode of "Car Lot Rescue" about a struggling auto dealership, I was pleased to see how much attention was placed on the need for a CRM system.
CRM May 2013 Donna Fluss	Transform Your Contact Center Into an Essential Corporate Contributor Operations at risk must take a proactive approach.
CRM May 2013	Unlock Growth with Agile Selling Valuable takeaways from leading-practice companies.
CRM May 2013 Donna Fluss	The Rise of Social Customer Care Best practices for staying on top of the new service landscape.
CRM May 2013 Marshall Lager	We're All Connected For better or worse, everything digital is out there.
CRM May 2013 Lior Arussy	The Role of Culture in Customer Relationships Build exceptional experiences through emotional connections.
CRM May 2013 Patrick Gibbons	The Road to Customer-Focused Results Implement an initiative that pays off.
CRM May 2013 Kelly Liyakasa	Are Companies Failing in Their Customer Relationships? Open marriages are common in corporate culture.
CRM May 2013 Kelly Liyakasa	Marketing and Sales Need Social Alignment Teams should unify their social media strategies.
CRM May 2013 Leonard Klie	Marketing and Support Must Collaborate Customer interactions via social media can't be just about one or the other.
CRM May 2013 Leonard Klie	Price Shapes Satisfaction In a tight economy, companies must use VoC solutions for price sentiments.
CRM May 2013 Leonard Klie	The 360-Degree View Must Go Further Competitive advantage requires a multidimensional view of customers.
CRM May 2013 Kelly Liyakasa	When Marketing and Technology Meet Business transformation can occur.
CRM May 2013 Kelly Liyakasa	Rosetta Stone Gets Fluent in Smarter Selling InsideView helps the language learning company uncover new prospects.
CRM May 2013 Leonard Klie	Toronto's Nerve Center Provides Easy Access Canada's largest city improves customer service with Toronto 311.
CRM May 2013 Judith Aquino	Wasserstrom Revs Up Paid Search With AdLucent, a restaurant supplier sees gains with Google's Product Listing Ads.
CIO April 30, 2013 Lauren Brousell	3 Tips to Help CIOs Adjust to a New CEO An executive adviser urges CIOs not to be passive in developing a relationship with the new CEO. Speak up about opportunities for business growth and communicate the business impact of the IT function.
CIO April 30, 2013 Lauren Brousell	5 Reasons to Build an Enterprise Mobile App Store IT departments can keep employees from using malware-infested mobile apps by creating an internal store of company-approved apps. The store can also collect feedback from users about their preferences.
CIO April 29, 2013 Kristen Lamoreaux	CIO Takes the Less-Traveled Path to IT Career Success This divisional CIO got his promotion after a stint in the IT infrastructure group -- a stint that some would view as career suicide, but he viewed as valuable experience
CIO April 29, 2013 Adam Dennison	Ramp Up Your IT Leadership Quotient Advice for aspiring CIOs: Sharpening your communications skills and raising your industry presence will put you on the path to a CIO job.
CIO April 29, 2013 Kate Leggett	Why CIOs Should Invest in Happy Customers It's time for CIOs to find out which communication technologies customers prefer, and give customer-service reps the data they need to answer questions, says a Forrester analyst.
CRM April 19, 2013	Yellowfin Launches Android App for Mobile BI The new app is based on the HTML5 platform.
CIO April 29, 2013 Scott Seese	eBay's CIO Focuses on Employee and Customer Engagement Winning the hearts and minds of employees is the first step towards developing the innovations and leadership skills that will meet customers' changing needs, says the author.
Information Today April 29, 2013	FirstRain Releases Expanded Set of Analytics Actions for Salesforce.com Using these unique analytics-based actions, sales professionals can instantly convert useful customer analytics into the activities that increase team collaboration, improve alignment with customer strategies, and drive revenue.
CIO April 26, 2013 Mary Brandel	3 Tips to Get a Payoff From Collaboration Tools To reap the value of collaboration tool investments, CIOs study employee behavior, create incentives and embed capabilities in current work flows
CRM April 25, 2013 Kelly Liyakasa	Lithium Enhances Social Customer Experience Platform Lithium launches Social Intelligence analytics product and expands partner communities.
CRM April 24, 2013 Kelly Liyakasa	Demand Grows for Social B2B Data Companies want to measure ideal customer profiles and lead behavior.
CRM April 19, 2013 Peter LePine	Understand the BI Maturity Model to Improve Your CRM Implementation A four-stage approach to help you deliver on your customers' requirements.
CIO March 22, 2013 Tom Kaneshige	Killing the Help Desk Softly - or Blowing It Up A "bring your own support" movement is sprouting up within BYOD programs as employees become more self-sufficient. Is this a death knell for the IT help desk? One possible savior: an enterprise Genius Bar.
CRM April 23, 2013 Kelly Liyakasa	Salesforce.com Unifies Social Acquisitions The launch of Social.com app weds social listening and CRM contact data.
CRM April 12, 2013 Tanner Shamrock	Get the Full Picture One of the main reasons businesses implement a CRM system is to gain a complete, 360-degree view of their customers. Here are best practices for achieving a holistic customer view.
CRM April 16, 2013 Kelly Liyakasa	KANA Software Goes After "Transformational" Enterprise Deployments KANA Enterprise software is tailored for an omnichannel customer experience.
CRM April 10, 2013	Constant Contact Expands Marketing Integrations New content creation integrations add to email marketing functionality for SMBs.
CRM April 12, 2013 Kelly Liyakasa	Teradata Debuts Interactive Customer Engagement Offering Teradata unites digital marketing with enterprise data warehouse capabilities.
CRM April 9, 2013 Kelly Liyakasa	Customers Expect Companies to "Know" Them Larry Augustin, CEO of SugarCRM, says buyers have changed, and so must companies. There are some 18 million CRM users with an average annual investment of $22 billion. In short, "we're in a fast, vibrant, and growing industry," Augustin added.
CRM April 5, 2013 Radhika Subramanian	Navigating the Data Universe Let big data analytics serve as a guide star to business success.
CRM April 5, 2013 Mark Wilson	Intelligent Receivables Management Can Improve Customer Relationships Look at collection interactions as an opportunity.
CRM April 3, 2013	Tracx Releases Social Leads to Tie Sales and Social The tool organizes people by where they are in the sales process and enables companies to target them at those levels.
CRM April 12, 2013 Beau Brewer	Responsive Design for Enterprise Web Sites \Here are the basics, benefits, and pitfalls to consider. With responsive design, the digital experience can be enhanced by adapting content to suit the device context of the user's operating system, browser, screen size, or orientation.
CRM April 10, 2013 Kelly Liyakasa	SugarCRM Looks to Tackle CRM Usage Hurdles Planned summer launch of Sugar 7 emphasizes user, customer engagement.
CRM April 3, 2013 Kelly Liyakasa	Marketo Files for $75 Million IPO Marketing automation, analytics remain in high demand.
CRM April 9, 2013 Kelly Liyakasa	Salesforce.com Launches Platform Mobile Services The cloud computing company weds mobile frameworks and customer data to jump start enterprise app development.
CRM March 29, 2013 Bhupendra Gupta	Look to Customer Experience Data to Solve Business Problems Less consumer effort results in higher satisfaction.
CRM March 22, 2013 Kelly Crothers	Build a Strong Foundation for the Most Effective Campaign Management Stand out with data-driven marketing.
CRM March 28, 2013 Kelly Liyakasa	Why "Helping" Is the New "Selling" for Businesses Companies must provide a utility and platform for their purpose, which can be but is not limited to social media outreach, video, mobile app development, and content marketing.
Registered Rep. March 28, 2013 Lauren Barack	Drive-Through Advice The mass affluent aren't worth a planner's time, right? New technology is upending that assumption and opening up entire new markets to forward-thinking advisors.
CRM March 27, 2013	Badgeville Launches Gamification Toolkit for Salesforce New integration solution helps companies increase adoption and value from their cloud application investments.
CRM April 2013 Judith Aquino	A First Look at Second Screens As media consumption becomes more fragmented, marketers consider syncing television and mobile content.
CRM April 2013 Leonard Klie	Should Your Company Abandon Phone Support? Why several Silicon Valley-area firms have done just that and are sticking with their decisions.
CRM April 2013 Kelly Liyakasa	Sign, Seal, and Deliver with E-Signatures New technology enables companies to close deals faster and satisfy compliance issues -- all while cutting costs.
CRM April 2013 David Myron	Are We Too Connected? Several of our magazine stories take on the issue of connection with customers and how connectivity can best be used for customer engagement.
CRM April 2013 Denis Pombriant	The Age of Collaboration Why Mark Zuckerberg is not the father of social networking. A completely different generation of researchers got the ball rolling at Harvard before Zuckerberg was even born?
CRM April 2013 Woody Driggs	A Call for B2C Treatment in a B2B World Take time to re-examine your business practices. Leaders who embrace experience engineering can deliver consistently satisfying customer experiences that improve performance and drive profitable growth.
CRM April 2013 Esteban Kolsky	Evolving Social CRM to Become CRM -- Again Move your CRM implementation to the next generation.
CRM April 2013 Barton Goldenberg	The Future Is Now for Data Analytics Turn data insights into customer excellence.
CRM April 2013 Brent Leary	Cultivate a New Approach to Business and Customer Engagement To meet expectations, try being FAIR or fast, agile, interactive, and responsive.
CRM April 2013 Kelly Liyakasa	Adoption Problems Plague Digital Wallets Retailers must overcome security, awareness, and integration issues.
CRM April 2013 Leonard Klie	Market Focus: Automotive Dealers Go Digital Auto sellers respond to customers with online options.
CRM April 2013 Kelly Liyakasa	Sales Reps Are Falling Short of Their Goals Short-term strategies and a lack of automation could be culprits.
CRM April 2013 Judith Aquino	A View From My Seat Gains Insight, Higher Usage With Artisan Optimize, an app developer takes advantage of AB testing and more.
CRM April 2013 Kelly Liyakasa	National Nonprofit Engages Social Donors With the help of EpiServer, the National Down Syndrome Society replatforms its Web presence.
CRM April 2013 Leonard Klie	Social Customer Service That Satisfies Get Satisfaction helps online video broadcast platform provider Ustream benefit from a support community.
CRM March 27, 2013 Kelly Liyakasa	Infusionsoft Touts Sales Productivity and Smarter Social Campaigns At annual user conference, Infusionsoft Spring 2013 Release is unveiled.
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