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CRM
March 21, 2013 |
Marketo Delivers Integrated Social Marketing Application The Marketo social marketing platform transforms social marketing from Likes to lifetime value.   |
CRM
March 20, 2013
Kelly Liyakasa |
Deriving Value from Big Data Diverse data sets add to complexity but present new insights. Companies are tapping into social data and using it to leverage transactional sales data around purchases, as well as deliver marketing messages that could impact future buying habits |
CIO
March 28, 2013
Maryfran Johnson |
Fast-Food CIOs Are Fast Learners This $707 billion global industry is building more intimate customer relationships by pushing the IT envelope on technologies like real-time data analysis, inventory-tracking sensors and mobile payments |
CIO
March 28, 2013 |
Does Technology Makes Us Smarter Or Dumber? IDG Enterprise CEO Mike Friedenberg ponders a bleak future where self-driving cars, smart appliances and drone technology leave humans without much to do -- except get fat and push buttons. |
CIO
March 28, 2013
Chris Kanaracus |
Workday Focuses on Its Post-IPO Future Workday's HR software-as-a-service tool wins praise for ease-of-use, but it remains to be seen whether the company's financial module will be adopted as quickly |
CRM
March 15, 2013
Mahendra Penumathsa |
Interpreting Customer Life Cycles to Increase Lifetime Value Use these indices to manage customer engagement and predict your renewal business. |
CIO
March 27, 2013
Lauren Brousell |
Airport's CIO Turns to Mobile App Helps Harried Travelers Dallas-Fort Worth airport's smartphone app makes it easier for customers to find their gate, food and a parking place |
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