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CRM
November 20, 2013 |
Genesys Enters Midmarket Space with New Contact Center Editions Three new contact center offerings cover SMBs and enterprise customers   |
CRM
December 2013
Maria Minsker |
Multicultural Marketing As minorities climb in social status, marketers must seize opportunities found in technology and data tools to reach new customers. |
CRM
December 2013
Marshall Lager |
New Year, New Strategies At the change of years, CRM welcomes new social, mobile, and gamification trends. |
CRM
December 2013
Leonard Klie |
Overcome Multichannel Customer Service Challenges Effective strategies start with talking to customers. |
CRM
December 2013
David Myron |
CRM -- What Lies Ahead in 2014? We'll likely see mobile technology deployments accelerate pretty rapidly during the next few years. |
CRM
December 2013
Jim Dickie |
Manage Forecasts with Metrics, Not Hunches Look to big data, sales analytics for accurate insights. |
CRM
December 2013
Ray Wang |
Why the Battle for Identity Will Affect Customer Experience Merging identities across environments is no easy task. Facebook, Google, and Twitter dominate most social log-ins. Users expect their identity to be transportable from personal to work environments. These implications carry over to customer experience. |
CRM
December 2013
Esteban Kolsky |
The Digital Transformation of CRM When the world is changing, businesses must do the same. |
CRM
December 2013
Sri Sridharan |
Customer Analytics: Moving Slowly Toward Maturity Striving for analytics gold is not a sport for amateurs. |
CRM
December 2013
Leonard Klie |
In-House Marketers Take on More Roles ANA reports external firms are on the decline as companies assign tasks to internal teams. |
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