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CRM March 2014 Sarah Sluis |
On the Scene: NRF's Big Show Harnessing technology to improve the retail experience. |
CRM March 2014 Sarah Sluis |
More Brands Invest in Video Marketing High-consideration purchases and touch points a strong fit for online videos. |
CIO February 24, 2014 Joab Jackson |
Microstrategy Adapts to New BI Realities The business intelligence software veteran is adapting to the latest analytics trends -- and to new rivals. |
CRM February 24, 2014 Maria Minsker |
Oracle Buys Big Data Platform BlueKai to Extend Marketing Cloud BlueKai's data management platform will bring added personalization to Oracle's marketing programs. |
CIO February 27, 2014 Adam Dennison |
Mapping the C-Suite's Digital Future CIO's Publisher nominates the CIO as the best 'pathfinder' to help C-suite execs move confidently toward digital business, and provides a link to the CIO Executive Council's new digital readiness survey. |
CIO February 27, 2014 Lauren Brousell |
5 Things You Need to Know About Bluetooth Low Energy BLE -- which Apple calls iBeacon -- can be used for a wide range of applications, if privacy and security issues are addressed. |
CIO February 26, 2014 Kim S. Nash |
How Unemployed CIOs Can Survive the Dark Days A long job hunt takes a personal and professional toll. CIOs have family and financial concerns while they reassess their careers and face a changing job market. But here's how CIOs can emerge stronger than ever. |
CIO February 26, 2014 Mary K. Pratt |
Cloud-based Ecommerce Platforms Give Retailers Global Flexibility French cosmetics company Clarins uses Demandware for international ecommerce expansion. |
CIO February 26, 2014 Mary K. Pratt |
Ethics Code Seeks to Deter Dishonest Analytics The INFORMS code of ethics requires analytics professionals to report unbiased answers, not just what the client wants to hear. |
CIO February 26, 2014 Grant Gross |
3D Printers Could Be a Threat to Copyright Owners -- or an Opportunity The DIY technology could be a problem for intellectual property owners because of the ease of copying products or designs. But with some creative licensing deals, the technology could also be a marketing opportunity. |
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