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Location: Categories / Business / Technology Management

Magazine articles on organizing and integrating technology systems.
Old Articles: <Older 11861-11870 Newer>
CRM
April 21, 2014
Maria Minsker
Context, Not Campaigns, Is the Future of Marketing Marketers must use personal interaction data to build a 'contextual marketing engine,' according to Forrester Research mark for My Articles 138 similar articles
CRM
April 17, 2014
Sarah Sluis
BlueKai and Optimizely Team Up in Personalized Marketing Effort Brands can customize their Web sites for individual users. mark for My Articles 10 similar articles
CRM
April 17, 2014
FICO Acquires Big Data Analytics Technology from Karmasphere FICO will roll the acquired technology into its FICO Analytic Cloud. mark for My Articles 190 similar articles
CRM
April 17, 2014
Outspoken Expands Mobile Marketing Platform to Support Apple Passbook Outspoken's new service enables brands to send MMS and SMS special offers and coupons for direct import to Apple Passbook. mark for My Articles 11 similar articles
Information Today
April 24, 2014
New Context and Chef Partner for Enhanced IT Infrastructures New Context, a systems architecture firm, partnered with Chef, a web-scale IT automation provider, to work toward greater flexibility and adaptability in customized enterprise IT infrastructures. mark for My Articles 12 similar articles
CRM
April 11, 2014
Craig Fitzgerald
The 3 Levels of Follow-Up Email remains the top engagement channel, but using it correctly is key. mark for My Articles 260 similar articles
CRM
April 11, 2014
Leonard Klie
Viacom and Mass Relevance Partner to Launch EchoGraph Social media platform will track and analyze social activity for advertisers. mark for My Articles 136 similar articles
Fast Company
Ayana Byrd
Check Out This High-End, High-Tech Burger Joint When a customer sits down, they don't have to hope they have an attentive waiter, because they have a computer that shows images of all the menu items and allows people to place their own orders in this eco-friendly restaurant. mark for My Articles 17 similar articles
CRM
April 11, 2014
Anurag Kapoor
Data-Driven Marketing Efforts Open New Doors A changing landscape calls for a shift in marketing strategies for retailers. mark for My Articles 63 similar articles
CRM
April 10, 2014
Sarah Sluis
IBM Acquires Marketing Automation Player Silverpop The deal is the latest in a series of acquisitions in the marketing automation space. mark for My Articles 142 similar articles
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