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CRM April 21, 2014 Maria Minsker |
Context, Not Campaigns, Is the Future of Marketing Marketers must use personal interaction data to build a 'contextual marketing engine,' according to Forrester Research |
CRM April 17, 2014 Sarah Sluis |
BlueKai and Optimizely Team Up in Personalized Marketing Effort Brands can customize their Web sites for individual users. |
CRM April 17, 2014 |
FICO Acquires Big Data Analytics Technology from Karmasphere FICO will roll the acquired technology into its FICO Analytic Cloud. |
CRM April 17, 2014 |
Outspoken Expands Mobile Marketing Platform to Support Apple Passbook Outspoken's new service enables brands to send MMS and SMS special offers and coupons for direct import to Apple Passbook. |
Information Today April 24, 2014 |
New Context and Chef Partner for Enhanced IT Infrastructures New Context, a systems architecture firm, partnered with Chef, a web-scale IT automation provider, to work toward greater flexibility and adaptability in customized enterprise IT infrastructures. |
CRM April 11, 2014 Craig Fitzgerald |
The 3 Levels of Follow-Up Email remains the top engagement channel, but using it correctly is key. |
CRM April 11, 2014 Leonard Klie |
Viacom and Mass Relevance Partner to Launch EchoGraph Social media platform will track and analyze social activity for advertisers. |
Fast Company Ayana Byrd |
Check Out This High-End, High-Tech Burger Joint When a customer sits down, they don't have to hope they have an attentive waiter, because they have a computer that shows images of all the menu items and allows people to place their own orders in this eco-friendly restaurant. |
CRM April 11, 2014 Anurag Kapoor |
Data-Driven Marketing Efforts Open New Doors A changing landscape calls for a shift in marketing strategies for retailers. |
CRM April 10, 2014 Sarah Sluis |
IBM Acquires Marketing Automation Player Silverpop The deal is the latest in a series of acquisitions in the marketing automation space. |
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