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CRM January 2015 Marshall Lager |
Where Does CRM Go from Here? We ask the experts where the industry is headed in the new year. |
CRM January 2015 Maria Minsker |
Is Hadoop Worth the Hype? Despite slow early adoption, the big data behemoth is here to stay. |
CRM January 2015 Leonard Klie |
In Customer Service, It's More Efficient to Be Effective Rushing customers off the phone might cut costs, but ignores the potential for greater value. |
CRM January 2015 David Myron |
Why Effectiveness Trumps Efficiency 'Things that increase the efficiency of sales reps are not valuable today.' |
CRM January 2015 Denis Pombriant |
What CRM Automation Doesn't Offer, Process Does Manage by exception to zero in on buyers' needs. |
CRM January 2015 Donna Fluss |
Navigating the Cloud-Based Contact Center Infrastructure Market Ease of use is key consideration for potential buyers. |
CRM January 2015 Marshall Lager |
Give Localization Its Due Mastering this important concept is trickier than you think. |
CRM January 2015 Barton Goldenberg |
The Bright Future of the Internet of Things Today's innovations are only the beginning. The Internet of Things will play a pervasive role in how we conduct business in the future. |
CRM January 2015 Brent Leary |
Don't Drop the Ball on Your Digital Engagement Strategy Customers' app journeys hold the key to new opportunities. |
CRM January 2015 Leonard Klie |
There's an App for That, But Does Anyone Care? Studies point to a decline in mobile app usage among smartphone owners. |
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