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CRM
June 2015
Paul Greenberg |
It's Time to Rethink Customer Lifetime Value Look past transactions to interactions   |
CRM
June 2015
Roxana Strohmenger |
Taking a Measurable Approach to Customer Experience The ideal experience must deliver for consumers and businesses |
CRM
June 2015
Leonard Klie |
CX Spending Is on the Rise Companies start to see value in their customer experience efforts |
CRM
June 2015
Oren Smilansky |
Nielsen Will Rate Internet-Streamed Shows Efforts are under way to calculate viewership as interest continues to shift away from cable TV |
CRM
June 2015 |
Required Reading: The Wallet Allocation Rule Is a Better Metric for Businesses Net Promoter and satisfaction scores paint an incomplete picture. In their new book, Timothy Keiningham and others offer a fresh approach to measuring business impact. |
CRM
June 2015
Oren Smilansky |
Zendesk Readies Facebook Messenger for Customer Service When reaching out to customers through social media, companies need to tread a fine line |
CRM
June 2015 |
Blu's Market Expansion Leads to NetSuite Rollout E-cigarette manufacturer builds brand awareness and customer satisfaction with case management |
CRM
June 2015 |
Home Painters Toronto Touches Up Its Marketing with Infusionsoft A small-business CRM provider helps a local house painter turn his business around |
CRM
June 2015 |
SmartyPants Vitamins Boosts Engagement, and Gets Pharrell's Attention, with People Pattern The social intelligence tool triples a multivitamin start-up's Twitter audience |
CRM
June 2015
Garrison Wynn |
The Call Center: Talk About Issues! Three observations on keeping -- and cultivating -- agent talent |
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