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Magazine articles on books and authors.
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BusinessWeek
September 3, 2009
Burt Helm
A Peek Under the Hood of a Business Book In "Women Want More" the authors set out to explain how to market to female shoppers. But their work unintentionally raises a pair of important questions: How rigorous does research for business books need to be? And does it matter if the authors have much that's original to say? mark for My Articles 1 similar article
Financial Planning
September 1, 2009
Marion Asnes
Snap Judgment The past year has been a living laboratory for behavioral economists. Widespread panic? Observable. Herd instincts? No doubt. Overwhelmed, paralyzed investors? Righty-o. Then it's a perfect time to read Snap Judgment, by David E. Adler and share it with clients. mark for My Articles 3 similar articles
Health
August 19, 2009
Amy Spencer
Alicia Silverstone: How a Vegan Diet Makes You Sparkle Over a vegan lunch in Los Angeles, Alicia gave us a sneak peek at her first book, The Kind Diet, which is part healthy-eating treatise, part diet plan, and chock-full of recipes mark for My Articles 46 similar articles
BusinessWeek
August 27, 2009
Reena Jana
The Real Mother of Invention Melding ideas from a wide range of disciplines can lead to a eureka! moment, says David Kord Murray in his new book, Borrowing Brilliance: the Six Steps to Business Innovation. mark for My Articles 33 similar articles
Wired
August 24, 2009
Steven Leckart
Microsoft Researcher Records His Life in Data Microsoft researcher Gordon Bell chronicles his life in his new book, Total Recall. Bell has been compulsively scanning, capturing, and logging each and every bit of personal data he generates daily. mark for My Articles 20 similar articles
HBS Working Knowledge
August 24, 2009
Rosabeth Moss Kanter
SuperCorp: Values as Guidance System In her new book SuperCorp, the author details how vanguard companies such as IBM, Cemex, and Omron are rewriting the nature of the business enterprise and how firms will gain sustainable prosperity in the 21st century. mark for My Articles 35 similar articles
Search Engine Watch
August 24, 2009
Erik Qualman
Socialnomics: It's a People Driven Economy, Stupid. The author provides an excerpt from his latest book on social media, economics, and marketing. mark for My Articles
Inc.
September 1, 2009
Leigh Buchanan
Review: Getting to Plan B In Getting to Plan B: Breaking Through to a Better Business Model, John Mullins and Randy Komisar discuss the importance of revising your business model. mark for My Articles 2 similar articles
Scientific American
September 2009
Kate Wong
Recommended: The Philosophical Baby Scientific American reviews Vesuvius and Naming Nature as well as other scientific books and exhibits. mark for My Articles
Scientific American
September 2009
Lawrence M. Krauss
An Update on C. P. Snow's "Two Cultures" Earlier this summer marked the 50th anniversary of C. P. Snow's famous "Two Cultures" essay, in which he lamented the great cultural divide that separates two great areas of human intellectual activity, "science" and "the arts." mark for My Articles 47 similar articles
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