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CRM
February 2010
Weinberger & Tsai |
Required Reading: Indecisions, Indecisions, Indecisions Jonah Lehrer about how the surest sign of rational thinking may be the mere awareness of our own irrationality.   |
Investment Advisor
February 2010
Olivia Mellan |
Forgive Us Our Imperfections For a deeper understanding of how to move past lapses in progress toward a better self, I recommend these excellent books. |
Financial Planning
February 1, 2010
Donna Mitchell |
5 Questions for Maribeth Kuzmeski What is marketing if not forging a link between you, clients and prospects? In her new book, the connectors, marketing expert Maribeth Kuzmeski discusses strategies for building long-term client relationships. |
Financial Planning
February 1, 2010
Marion Asnes |
Bookshelf Edwin Lefevre relives the life of stock trader, speculator and manipulator Jess Livermore in Reminiscences of a Stock Operator. |
The Motley Fool
January 28, 2010
Morgan Housel |
5 Non-Investing Books Every Investor Should Read Here are five books that I think will help investors build a well-rounded body of knowledge and think about the financial world in new ways. |
Fast Company
February 2010
Heath & Heath |
Switch: Don't Solve Problems--Copy Success An exclusive book excerpt by Fast Company columnists Chip Heath and Dan Heath, best-selling authors of "Made to Stick." |
BusinessWeek
January 21, 2010
Peter Coy |
Why the Price Is Rarely Right Consumers think they know what something is worth, but sellers have evolutionary advantages as explained in Priceless: The Myth of Fair Value by William Poundstone. |
Inc.
February 1, 2010
Leigh Buchanan |
Review: Fascinate To develop brands, marketers must do more than impress customers -- they have to be truly fascinating. The book: Fascinate: Your 7 Triggers to Persuasion and Captivation, by Sally Hogshead. |
BusinessWeek
January 14, 2010
James Pressley |
The Meltdown According to Stiglitz Nobel prize-winning economist Joseph Stiglitz argues in his new book that Obama's response to the financial crisis was far too timid. |
CRM
January 2010
Jessica Tsai |
Required Reading: Innovation by Design Roberto Verganti, author of Design-Driven Innovation, believes that leading the market requires you to find meaning outside the market. |
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