Books & Authors

Magazine articles on books and authors.

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CRM November 2014 Maria Minsker	Why Twitter Is Not a Strategy Though new technology is tempting, marketers have to get back to basics, says Tom Doctoroff, author of Twitter Is Not a Strategy.
Chemistry World October 16, 2014 George Chen	Chemistry of sustainable energy This book is a valuable and handy reference to various stakeholders of energy technologies, including policy makers, company managers, postgraduate students, school teachers and even some energy specialists.
Chemistry World October 14, 2014 Michael Bearpark	Photochemistry and photophysics This is a very timely book that provides an up to date presentation of photochemistry and photophysics in which the two subject areas are clearly interrelated.
Chemistry World October 10, 2014 Simon Ward	The organic chemistry of drug design and drug action (3rd edition) The organic chemistry of drug design and drug action is a long-running textbook, first appearing over 20 years ago.
Chemistry World September 30, 2014 Ben Valsler	Carl Djerassi - chemistry and theatre Despite a long and venerable career as an organic chemist -- he wrote novels and now teaches an interdisciplinary seminar on science and theatre.
Chemistry World September 29, 2014 Derry Jones	The full spectrum: my life, times and views Though neither a Royal Society fellow nor a former chief executive, Jim Brooks would probably admit to a successful and colourful career as a petroleum geochemist.
Chemistry World September 23, 2014 Andrei Khlobystov	Nanoscience: giants of the infinitesimal Scientists influenced by William Morris have said that an area of science is worth studying only if it is useful or beautiful. This book compellingly demonstrates that nanoscience is both.
Chemistry World September 11, 2014 Jo Elcoat	Visions of science In this lucid and lively book James Secord examines seven key scientific texts published between 1828 and 1834 at 'a utopian moment' in British history.
HBS Working Knowledge September 8, 2014 Carmen Nobel	The Strategic Way To Hire a Sales Team An entire sales force is replaced at many firms every four years, so it's critical that go-to-market initiatives remain tied to strategic goals. Frank Cespedes explains how in his book, Aligning Strategy and Sales.
Registered Rep. August 22, 2014 Mark Miller	Retiring Overseas Suzan Haskins and her husband Dan Prescher became experts on living abroad by doing it themselves. they wrote a book called The International Living Guide to Retiring Overseas on a Budget.
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