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CRM
March 2015
Maria Minsker |
Required Reading: Brand Differentiation Is the Best 'Brand Aid' Brad VanAuken, author of Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position looks at the key factors that drive brand differentiation both online and off.   |
Chemistry World
February 22, 2015
Matt Gunther |
Einstein was right! In his new book, Einstein was right!, Karl Hess attempts to understand Einstein's motivations for criticizing quantum theory and how, in the end, he was right to do so. |
Chemistry World
February 21, 2015
Jennifer Newton |
Sciku: the wonder of science -- in haiku! Students celebrate the spectacle of science with a volume full of verse. |
Chemistry World
February 20, 2015
Paul Yates |
Calculations in chemistry The book provides a useful source of chemistry calculations but would need to be used in conjunction with books on physical chemistry and mathematics as appropriate for the audience. |
Chemistry World
February 19, 2015
Katrina Kramer |
Mars 3-D Having previously only had a vague interest in the Mars missions, Nasa investigator Jim Bell's book certainly got me hooked. |
Chemistry World
February 19, 2015
Phillip Broadwith |
Generic: the unbranding of modern medicine Jeremy Greene's book documents the evolution of generic drugs in the pharmaceutical marketplace, considering the interplay of scientific, regulatory, legal and political forces that shaped the path to modern healthcare systems. |
Chemistry World
February 24, 2015
Geri Kitley |
Note-by-note cooking: the future of food In this book, Herve This presents his concept of 'note-by-note' cooking -- making foods out of basic constituent chemicals, combining them to remake known foods or using them in a search for new tastes or dishes. |
Fast Company
David Lumb |
Bravo: Mark Zuckerberg's Book Club Goes To Bat For Vaccination Facebook CEO Mark Zuckerberg has come out swinging in support of vaccination - -and he wants his book club members to read all about it. |
AskMen.com
February 18, 2015
Ian Taylor |
How To Write A Book The rise of the e-book means the traditional publishing model is increasingly outdated. If you have a story to tell, you don't need an agent or a deal with a publishing house. |
| Fast Company |
How Harry Potter Fans Are Saving the World Over 300 worldwide chapters have built libraries, raised money to protect civilians in Darfur, and sent five planes to Haiti after the earthquake in 2010. |
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