Marketing

Magazine articles on marketing on the internet.

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Business / Marketing & Sales

Current Internet Marketing Articles

Financial Advisor February 2012	Social Media Losing Some Appeal With Financial Advisors Despite the hype about the benefits social media can bring to financial advisors, most advisors don't find it very useful in their businesses.
AskMen.com	AIDS Facebook Check-In It's an inviting ad: A smiling, lingerie-clad woman reclines suggestively on a bed. But it gets quirkier: There's a Facebook check-in sign covering her, ahem, southern region. The ad reads: "Matti Virtanen and 19 others were here."
CFO February 1, 2012	Deal with It A quiz to test your knowledge of how companies are using social media.
CRM February 2012 Leonard Klie	Gen X: Stuck in the Middle This generation's size and spending power doesn't rival other generations, but its presence and influence should not be ignored.
CRM February 2012 Judith Aquino	Gen Y: The Next Generation of Spenders They're young, educated, and tech-savvy. Here's how to get them to pay attention to you
CRM February 2012 Judith Aquino	Take Your Facebook Page to the Next Level with F-Commerce It's time to transform those likes into sales.
CRM February 2012 Judith Aquino	Wyndham Hotels' Targeted Emails Break Records Group's marketing team hones in on members through email messages.
CRM January 25, 2012	StrongMail Releases New Message Studio Version Enterprise campaign management solution adds continuous testing and real-time optimization, Google Analytics-style data visualizations, improved mobile support, and delivery performance.
CRM January 18, 2012	ExactTarget Launches Social Media Management Tool The launch of SocialEngage brings next-generation social media management to help brands create cross-channel engagement with customers.
CRM January 18, 2012	VerticalResponse Adds New Social Media, Email Marketing Features The latest updates of SMB solutions focus on the ability to share more content.
CRM January 17, 2012 Judith Aquino	Infor Launches New Marketing Suite Multichannel campaign management tools and analytics let marketers deliver comprehensive messages.
AFP eWire January 24, 2012	Making Online Giving Easier and More Fun While many organizations understand that it is important to have a prominent "donate" button on their website, it's just as important to pay attention to what happens after they click that button.
CRM January 20, 2012 Kara Trivunovic	Email Marketing and Social Data: The Beginning of a Beautiful CRM Friendship Employ an integrated strategy to drive more successful campaigns.
CRM January 10, 2012 Kelly Liyakasa	Infusionsoft Releases Trifold System Upgrade The software company adds social, sales CRM, and e-commerce features to suite.
CRM January 6, 2012 Igor Faletski	Cater to the Mobile Marketplace Mobile users have specific needs that must be considered in your marketing and e-commerce plans. If you haven't started already, it's time to cater to this mobile population and mobilize your email, search, and social media strategies.
Commercial Investment Real Estate Jan/Feb 2012 Dennis LaMantia	Build Your Business Through Social Media Looking for new clients? You'll find them online.
Commercial Investment Real Estate Jan/Feb 2012	Buyers Guide Facebook, the National Federation of Independent Business, and the U.S. Chamber of Commerce recently unveiled the Facebook Small Business Boost program, which provides small-business owners with Facebook marketing training and a $50 advertising stipend.
CRM January 13, 2012 Rich Flek	Harnessing the Power of Social Media Are you prepared to meet the challenge?
Food Processing January 2012 Diane Toops	Survey Finds Trends Among Technology, Social Media and Older Consumers According to Pew Research, Baby Boomers and older folks using social media has increased enormously in the past two years.
CRM January 6, 2012 Marc Caltabiano	Card-Linked Marketing Offers Better Return on In-Store Ads A new measurable marketing channel is causing retailers to take notice.
Fast Company January 9, 2012 Stephanie Schomer	Beatbully's Modern Anti-Cyberbullying Campaign Uses Avatars As Demonstrators An army of protestors will descend upon UN headquarters in New York on February 2 in an effort to end bullying worldwide. Here's the catch: The protesters are online cartoons.
Fast Company January 9, 2012 Jason Feifer	Forget QR Codes: Pongr Easily Turns Your Photos Into Brand Rewards When brands ask consumers to snap a product photo and text or email it in, Pongr recognizes the image and replies. Is that really better than QR codes? We asked its president.
Pharmaceutical Executive January 1, 2012 Julian Upton	iPad Apps: Are You Content with your Content? Pharma has become unusually quick to strike embrace the iPad. But the industry's inherent conservatism means it has some way to go to fully milk the device's potential.
Financial Planning January 1, 2012 Donna Mitchell	Who's Afraid of Social Media? Social media compliance is a subject that elicits a range of reactions from planners, from groans to cautious, curious questions.
CRM January 2012 Judith Aquino	5 Hot Marketing Trends Customer strategists must step up their engagement efforts as mobile's mercury rises.
CRM January 2012 Leonard Klie	Can Mobile and IVR Avoid a Fight? Customer interaction technologies should support one another, not compete.
CRM January 2012	New Tools Require a New Mindset Which new technologies will have the biggest impact on marketers in 2012?
CRM January 2012 Denis Pombriant	When Disruption Is Good When this great disruption is over, we will have a revived economy and more competitive companies. We will also be more closely knit as the simultaneous social revolution will leave us all better connected via our mobile devices.
CRM January 2012 Judith Aquino	Don't Count Out Email Yet New advances make email a smart choice for marketers.
CRM January 2012 Judith Aquino	Tablets and Smartphones Transform the In-Store Customer Experience Retailers hope to give consumers new incentives to shop at brick-and-mortar stores.
CRM January 2012 Judith Aquino	Creative SEO Strategies Lead to Ringing Results Distilled works with Impact Dialing to boost search rankings.
CRM December 14, 2011 Judith Aquino	ClickSquared Joins Forces with Offerpop Alliance gives marketers integrated social campaigns
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