| Current Internet Marketing Articles |
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Search Engine Watch
March 18, 2010
Melissa Mackey |
Boost PPC Performance With Google Conversion Optimizer Find out the best ways to use Google's Conversion Optimizer to boost your paid search performance.   |
RealtorMag Online
April 2010 |
Find More Fans on Facebook Be the real estate professional that customers love. |
RealtorMag Online
April 2010 |
5 Risks of Social Media Social media can be a great tool for reaching out to customers, but if you don't watch it, you might find yourself in some legal trouble. |
Search Engine Watch
March 17, 2010
Alex Cohen |
Paid Search Freakonomics: Finding and Ostracizing Losers Effective optimization is about picking on freaks and losers -- segments in your account that deviate from the norm. Here are six useful tools for setting context and hunting down paid search losers. |
Search Engine Watch
March 17, 2010
Bill Hunt |
Managing Global Web Sites Managing global sites across dozens of markets is a very complex process. Here's a quick primer on how to effectively manage global search programs and see them succeed. |
Search Engine Watch
March 16, 2010
Herndon Hasty |
SEM: A Call to Action A call to action in your ads and your site is critical. Getting your potential customers' attention is important, but getting them to direct that attention to doing what you want them to do is an absolute. |
Search Engine Watch
March 15, 2010
Bas van den Beld |
Did Bing Outsmart Google in Their Real Time Results Strategy? A new study shows that the real time results in Google are overlooked by most users. Will Bing rule as a real time search engine, or does Google have another trick up their sleeve? |
Search Engine Watch
March 15, 2010
John Greer |
What Does Google Social Search Mean for SEO? Consider implementing these tips to expand your real estate in search results. |
Commercial Investment Real Estate
Mar/Apr 2010
Skip Duemeland |
Video Primer As sites like YouTube continue to grow, commercial real estate professionals are starting to see results from Web video marketing. |
Search Engine Watch
March 12, 2010
Frank Watson |
Do Top Students Get to Pray in Google Church? Competitive spaces require creative methods for getting well ranked. But are big PPC spenders given SEO leeway? |
Search Engine Watch
March 10, 2010
Kevin Gibbons |
SEO vs. PPC Debate -- Which Do You Prefer? There's a growing divide between online marketers who enjoy organic search and those who prefer paid search. What do your preferences say about you? |
Search Engine Watch
March 9, 2010
Eric Enge |
Don't Over Optimize Your Site SEO is a best practices game. Understanding how not to over optimize is an important part of the mix. |
Search Engine Watch
March 8, 2010
Blake Suggs |
Winning the Multi-Agency Game: Can't We All Just Get Along? Some survival tips for when you're asked to work with your clients' other agencies. |
Search Engine Watch
March 5, 2010
Ken Shafer |
Passing The Torch as an SEO Manager At some point in your career as an SEO manager, you may decide to leave your current employer for greener pastures. How you help your soon-to-be former employer during this time says a lot about you as a professional. |
BusinessWeek
March 3, 2010
Burrows & Galante |
Yelp: Advertise or Else? The site faces a lawsuit -- and a barrage of criticism -- for mingling ads and reviews. |
Search Engine Watch
March 4, 2010
Jason Tabeling |
Get Your Search Campaigns Ready for the Yahoo/MSN Merger Tips on MSN search, blocking referrers, choosing your network, and a look at some promising Yahoo betas. |
Search Engine Watch
March 3, 2010
Michael Bonfils |
Search Around the World: Italy A look at the most popular search engines, top industries, and search marketing best practices in Italy. |
InternetNews
March 2, 2010 |
Ballmer Happy With Bing's Progress Despite Challenges Microsoft's CEO talks up Bing's efforts to take on Google in search, his feelings on Twitter and how to compete with Google's free Android mobile OS. |
Search Engine Watch
March 2, 2010
Herndon Hasty |
Your Locations are Your Biggest Digital Assets A physical address has huge online implications. While you're covering your assets, make sure to build up your presence for local-based searches. |
Inc.
March 1, 2010
Joel Spolsky |
Let's Take This Offline A decade ago, a blog put this software company on the map. But as the business matures, it's blogging that's holding Fog Creek Software back. |
Inc.
March 1, 2010
Max Chafkin |
How to Get Customers on Facebook and Twitter Using social networking sites for sales lead generation |
Search Engine Watch
March 1, 2010
Nathan Linnell |
Measuring Social Media with Web Analytics, Part 1 Measuring social media is possible and Web analytics should be a key part of your measurement strategy. Part one of a two part series. |
Bank Technology News
March 2010
Michael Sisk |
Microsites Get a Megaphone Several financial institutions are radically retooling their microsites. The sites generally target a market segment instead of a product, often downplay ties to the financial institutions, tap into social media, and some drive traffic through live events. And they're much bigger and more expensive. |
Bank Technology News
March 2010
Rebecca Sausner |
Big Banks Invest in Marketing, PFM Online A survey of banks finds online sales and marketing are the primary focus of many big banks. |
CRM
March 2010
Natalie Petouhoff |
The Social Customer Economy How to use Twitter for customer service interactions. |
Search Engine Watch
February 26, 2010
Frank Watson |
Forget Shorty: Long Tail Keywords Convert Cheaper Don't miss out! Long tail PPC terms offer the cheapest ROI in many industries and are also easier to rank for organically. |
CIO
February 24, 2010
Kim S. Nash |
Zappos tries video sharing to boost sales The online retailer bets that sharing video of the products it sells and helping customers share their own will put shoppers in the mood to spend. |
Search Engine Watch
February 24, 2010
Parks Blackwell |
What Can Mobile Do? The transition for advertisers from online to mobile search is still in its infancy, so there are massive benefits for early adopters. Get ahead of other marketers, understand the space, and drive your brand as a leader. |
Entrepreneur
March 2010
Jason Ankeny |
The New Advertising Age Meet Omar Hamoui, the entrepreneur who channeled innovation and frustration to build a mobile advertising network Google couldn't live without. |
Entrepreneur
March 2010
Gwen Moran |
My Smartphone Sent Me How savvy businesses are finding customers on Foursquare, Twitter and Meetup. |
Entrepreneur
March 2010
Jason Ankeny |
Shopping Gets Even More Social Bargain hunting meets viral marketing via Groupon. Many of Groupon's partners are small, fledgling businesses unknown to many consumers. |
PHONE+
February 23, 2010
Heather K. Margolis |
Branding Key to Social Media Marketing Success No matter what you call it or how you use it, you cannot deny that social media marketing is here to stay. |
Search Engine Watch
February 23, 2010
Eric Enge |
Using Linkscape Metrics to Prioritize Link Building Campaigns How to get the most out different backlink reports and generate high value link targets. |
Search Engine Watch
February 23, 2010
Mark Jackson |
Focus on the User How do you make sure that your Web site is user friendly? Here are some tips to avoid setting yourself up for search engine optimization disaster. |
Search Engine Watch
February 22, 2010
Ron Jones |
Google Buzz 101 For those of you who are just tuning in and trying to understand what Google Buzz is and how it works, this article will answer some of the basic questions and help get you started using it. |
Search Engine Watch
February 19, 2010
Michael Boland |
Mobile PPCall Simplified: A Conversation with Google Google's mobile pay-per-call program looks like a bargain for advertisers in verticals and large agencies alike. But will Google eventually decouple the call monetization from AdWords clicks? |
Search Engine Watch
February 18, 2010
Melissa Mackey |
5 Reasons You Should Get Your AdWords Professional Certification Here's why PPC managers should get their AdWords Professional certification. |
Search Engine Watch
February 16, 2010
Herndon Hasty |
Getting Your Money's Worth: SEO and Your Digital Assets Tips for optimizing digital assets, such as images, videos, white papers, sales materials, and press releases, to gain more search value. |
Search Engine Watch
February 15, 2010
John Greer |
Mastering Google Webmaster Central From site verification and crawl errors to newer tools and features, Google Webmaster Central is critical to the success of search engine optimization campaigns and keeping ahead of the competition. |
Search Engine Watch
February 12, 2010
Frank Watson |
PPC Consulting: Avoiding the Client Bad Beat Stories A cautionary tale of how consultants should structure pay for paid advertising spends. |
Search Engine Watch
February 11, 2010
Justilien Gaspard |
How to Build Links, Increase Traffic and Exposure Getting your company's content published on third-party Web sites helps generate links and increases traffic and exposure. Five tips for streamlining the process. |
Search Engine Watch
February 10, 2010
Alex Cohen |
The Rise of Universal Paid Search 2009 fundamentally changed the balance between organic and paid search and introduced non-text ads to mainstream advertisers. 2010 will go even further. |
Search Engine Watch
February 9, 2010
Eric Enge |
Why Brand Building Isn't Enough The most linkable sites are remarkable in some way. This has the important benefit of making them stand out with potential customers (and potential linkers), and helps create brand value. |
Search Engine Watch
February 8, 2010
Ron Jones |
Universal Search Optimization 101 Specific tips for optimizing videos, images, local search, news, shopping, or other rich content. |
Search Engine Watch
February 5, 2010
Marc Poirier |
Managing Client PPC Campaigns on the Go Don't leave things to chance when you leave the office for any significant period of time. Here's how to keep your campaigns running smoothly. |
Search Engine Watch
February 4, 2010
Jason Tabeling |
Review your PPC Keywords Search engines are always changing, and so are the ways people search for your products and services. So your keyword list should change as frequently. |
Search Engine Watch
February 3, 2010
Michael Bonfils |
Top International Search Marketing Failures to Avoid in 2010, Part 2 Don't let your international efforts implode. Make sure you understand your audience, understand search positioning, and get help from local search marketing experts and good translators. |
Commercial Investment Real Estate
Jan/Feb 2010
Rosfelder & LaMantia |
Social Media Savvy How are Certified Commercial Investment Members capitalizing on this Web revolution? |
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