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Location: Categories / Internet / Marketing

Magazine articles on marketing on the internet.
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Business / Marketing & Sales
Current Internet Marketing Articles
Search Engine Watch
August 5, 2008
Carrie Hill
Increase Web Site Conversions with the Scientific Method It's so simple in description, but has unlimited potential. The scientific method can apply to any type of experiment, be it chemistry or Web site marketing. mark for My Articles similar articles
Search Engine Watch
August 5, 2008
Mark Jackson
Top SEO Firms Paid for by the Following... The SEO industry needs to mature, become more responsible corporate citizens, and educate the masses, in a non-commercial way. Perhaps, then, we can see more companies putting faith (and budgets) behind SEO efforts. mark for My Articles similar articles
Search Engine Watch
August 4, 2008
David Szetela
Awesome Ad Groups: Small is Good Trying to fit all your keywords in one ad group is not going to get you the results you want. Get those double-digit click-through rates with small, tightly-themed ad groups. mark for My Articles similar articles
Search Engine Watch
August 1, 2008
William Flaiz
Universal Thoughts on Local Search Local search is showing up in your Web browser, at your desk, on your phone, and on your GPS devices -- and these are just the easy examples. The number of devices and locations for local search will continue to grow as more things become connected to the Internet. mark for My Articles similar articles
Search Engine Watch
August 1, 2008
Michael Boland
Has Mobile Local Search Finally Arrived? Can the iPhone and Google's Android fix the limitations that have plagued mobile advertising and mobile search? It could take a couple years to really get moving, but after a long period of being rusted shut, it appears that the wheels are finally starting to creak forward on local mobile search. mark for My Articles similar articles
BusinessWeek
July 31, 2008
Heather Green
The Online Fan World of the Twilight Vampire Books Inspired online marketing is key to the astounding success of Twilight, a series of vampire novels. mark for My Articles similar articles
Search Engine Watch
July 31, 2008
Ron Jones
The Future of SEM Education Online advertising continues to grow in both good times and bad. That's good news for search marketers, and highlights the ongoing importance of search education. mark for My Articles similar articles
Bank Systems & Technology
July 29, 2008
Lance Drummond
Mobile Banking: Weighing the Lessons Learned On its way to growing its mobile banking customer base to more than 1 million users, Bank of America has successfully addressed a number of technological, cultural and marketing-related issues. mark for My Articles similar articles
Search Engine Watch
July 30, 2008
Eric Enge
Google vs. Yahoo on Paid Links Google created a firestorm in the industry with its Paid Links directive. So where does Yahoo stand in the Paid Links debate? mark for My Articles similar articles
Search Engine Watch
July 29, 2008
Mark Jackson
Press Releases and Search Engine Optimization Combining press releases with SEO efforts can help gain presence in the editorial results of the search engines, even if it's not a direct presence for your actual domain. mark for My Articles similar articles
U.S. Banker
August 2008
Anthony Malakian
Visa's Online Community Taps Social Network Visa has teamed with Facebook.com to reach out to new customers. mark for My Articles similar articles
AFP eWire
July 28, 2008
Marketing Your Nonprofit: Winning Taglines Just because you're a small nonprofit doesn't mean you can't have a powerful tagline for your organization, program or campaign. mark for My Articles similar articles
Information Today
July 28, 2008
The New York Times Co. Links Up With LinkedIn This relationship pairs two online brands that share a professional and engaged audience. mark for My Articles similar articles
Search Engine Watch
July 28, 2008
David Szetela
More Killer Keyword Techniques: Personas and Buckets Learn how to use personas and bucket lists to create huge killer keyword lists like the pros. mark for My Articles similar articles
Search Engine Watch
July 25, 2008
Gregg Stewart
The Local Advertiser of Today and Tomorrow Gauging and prioritizing emerging media such as local search is vital to capturing increased business in a cost efficient manner. Meet the local advertiser of today and tomorrow. mark for My Articles similar articles
Search Engine Watch
July 25, 2008
Frank Watson
Trademarked Terms: Guaranteed Conversions, Guaranteed Controversy To buy or not to buy trademarked competitor keywords. That's the question search marketers face when tempted with high-converting competitor brand terms. mark for My Articles similar articles
Bank Systems & Technology
July 23, 2008
Orla O'Sullivan
Visa, Facebook Target Small-Business Owners With Social Networking Facebook has the potential to become a crucial advertising medium by allowing users to become 'fans' of the business and serve as a referral to all of their friends. mark for My Articles similar articles
Search Engine Watch
July 24, 2008
Justilien Gaspard
Link Building with Customers The most underutilized source of links for companies: customers. Here's how to encourage your customers to link to your site. mark for My Articles similar articles
Search Engine Watch
July 24, 2008
Erik Qualman
The Top 4 Best Facebook Practices Facebook just posted a 40 percent increase in year-over-year traffic according to Hitwise. Here are the 4 best ways to leverage Facebook for your company. mark for My Articles similar articles
PC Magazine
July 17, 2008
Oliver Rist
How to Profit from Podcasting From recording to distribution, how to get your message to potential customers. mark for My Articles similar articles
Entrepreneur
August 2008
Gwen Moran
Small Wonders Widgets encourage customers to engage with you. mark for My Articles similar articles
Entrepreneur
August 2008
Heather Clancy
Know How to Hold 'Em Building an online community can pull customers onto your website -- and keep them there. mark for My Articles similar articles
Search Engine Watch
July 23, 2008
Tim Ash
How Valid Are Your Landing Page Test Conclusions? Landing page testing can lead to major Web site changes. How sure are you that your conclusions are valid? mark for My Articles similar articles
Search Engine Watch
July 23, 2008
Kevin Ryan
The Japanese Search, Why Don't We? Should search be turning Japanese? The author really thinks so. mark for My Articles similar articles
Search Engine Watch
July 22, 2008
Mark Jackson
Usability and SEO More and more SEOs are becoming usability experts. Here's why. mark for My Articles similar articles
Search Engine Watch
July 22, 2008
Carrie Hill
Why Links are Like Shoes The man with no links cried until he met the man with no SEO. This week you'll find out why all SEOs should want to be the Zappos of link building. mark for My Articles similar articles
AFP eWire
July 21, 2008
'Isn't Email Just Like Regular Direct Mail--But on Steroids?' A cool $10 billion or so is now being raised annually online. But what is the truth about email? mark for My Articles similar articles
Search Engine Watch
July 21, 2008
David Szetela
PPC Keyword Sets: Words to the Wise Keyword lists are the bedrock of a successful pay per click ad campaign. Learn how to get started assembling lists that pack the most powerful advertising punch. mark for My Articles similar articles
Search Engine Watch
July 18, 2008
Chris Boggs
SEO Is Not a One-Time Fix More and more marketers seem to understand the value and the importance of search engine optimization. But there are still those who feel that everything can be accomplished in 3 months. That theory couldn't be further from the truth. mark for My Articles similar articles
Search Engine Watch
July 18, 2008
William Flaiz
The Holy Grail of SEO The imprecise nature of search engine optimization can put clients on edge. A reliable traffic prediction metric is truly the Holy Grail for search marketers. mark for My Articles similar articles
Search Engine Watch
July 18, 2008
Elisabeth Osmeloski
Key Themes in Online Travel Search engine optimization and pay per click play important roles for online travel sites. But the space is getting crowded, and costs are going up. Where's the online travel market heading in the second half of 2008? mark for My Articles similar articles
Search Engine Watch
July 17, 2008
Ron Jones
SEM.edu: College and Career Points Though few and far between, there are opportunities to learn search marketing at an accredited university. Our readers share a few programs that may not be on your radar. mark for My Articles similar articles
Insurance & Technology
July 9, 2008
Nathan Conz
Aviva USA Creates Island in Second Life Looking for a unique and effective way to connect with members of the younger generations who have the potential to be effective insurance agents, Aviva USA has established a presence in Second Life. mark for My Articles similar articles
Search Engine Watch
July 16, 2008
Kevin Ryan
Google's Path to Domination And you may ask yourself, 'how did we get here?' Today's search landscape is a result of Yahoo trying to integrate large acquisitions too fast, while Google focused on core disciplines, small complimentary acquisitions, and smart build-outs. mark for My Articles similar articles
Search Engine Watch
July 16, 2008
Eric Enge
When Being First Isn't Worth It A new report from AdGooroo shows that, generally speaking, for short keywords it's not profitable to bid your way into the high positions. These types of keywords actually lose money in the first and second positions, but longer keywords can do well near the top. mark for My Articles similar articles
Search Engine Watch
July 15, 2008
Mark Jackson
Duplicate Content -- A True Story Dealing with sites that steal your content is not fun. But it doesn't have to be difficult, if you follow a few simple steps before and after you discover the offending scraper sites. mark for My Articles similar articles
Search Engine Watch
July 15, 2008
Kevin Heisler
Bernstein Research Predicts the Future of Paid Search In a full-blown recession, what's the future of paid search? Sanford C Bernstein's research arm just published a study that's a virtual crystal ball into Google and search engine marketing. mark for My Articles similar articles
Search Engine Watch
July 15, 2008
Aaron Shear
Recruiting SEO Talent for Big Sites Finding an experienced SEO expert is not easy, when most are either in top-level positions at an agency or have their own successful consulting firms. To begin your search, throw everything you know about hiring out the window before starting this process! mark for My Articles similar articles
Search Engine Watch
July 14, 2008
David Szetela
Creating PPC Campaigns: the 'Live or Die' Settings Think you know the right way to set up a new PPC campaign? Paying close attention to the details many advertisers miss can position you for success and help you avoid common pitfalls. mark for My Articles similar articles
Search Engine Watch
July 11, 2008
Michael Boland
What Can TV Learn from Search? A few television and cable companies appear to have taken a page from the online marketing playbook. It's not just effective placement, but direct response capability that has made search marketing shine. mark for My Articles similar articles
Search Engine Watch
July 10, 2008
Erik Qualman
Has Facebook Found the Key to Making Money via Search? While it's anyone's guess what will be rolled out at the f8 Facebook Developers Conference on July 23, the buzz is predicting an announcement of e-commerce and micro-payment capabilities. mark for My Articles similar articles
Search Engine Watch
July 10, 2008
Justilien Gaspard
Link Building via Word-of-Mouth Get people talking positively about your company or product and the links will follow. Here are some tips on how to increase exposure, branding, and build links all at the same time. mark for My Articles similar articles
Search Engine Watch
July 9, 2008
Kevin Ryan
What's on your Mind? Anyone engaged in the practice of search has at one time or another struggled to motivate searchers. Motivation comes in the form of click action, triggered by text. But the action starts long before reaching search results. mark for My Articles similar articles
Search Engine Watch
July 8, 2008
Carrie Hill
Local Search for Little Biz Luckily for small business owners, there are steps they can take to influence many of the factors that positively affect local search rankings. mark for My Articles similar articles
Search Engine Watch
July 7, 2008
David Szetela
PPC Advertising: Art or Science? Pay-per-click advertising is 10 percent art, and 90 percent science. Learn the fundamentals and secrets of successful PPC advertising here. mark for My Articles similar articles
Search Engine Watch
July 3, 2008
Ron Jones
SEM Going Legit - Literally EDU Many newcomers are looking for some kind of accredited SEM course. But for a university to offer such course, it must be created in theory, pass through boards and deans, and be completely vetted. That can take anywhere from two to five years. mark for My Articles similar articles
Search Engine Watch
July 3, 2008
Sage Lewis
Three Tips for Creating a Successful Blog Instead of focusing on where to find links, SEOs and site owners should think about setting up a site so people will want to link to it. People usually put the cart (the links), before the horse (the content). But the horse is the content that drives the cart -- the links. mark for My Articles similar articles
Search Engine Watch
July 2, 2008
Eric Enge
Coding Problems: How to Avoid Getting Flagged by Search Engines Some common SEO and Web development practices can be used quite legitimately, yet still could look like spam to search engines. The key is to use these techniques for legitimate reasons, use them in moderation, and in ways commonly found on the Web. mark for My Articles similar articles
Search Engine Watch
July 1, 2008
Aaron Shear
Some New SEO Services Not So "Special" Beware: there are some unscrupulous agencies using SEO-based specialties in ways that can sometimes be a threat to your rankings. mark for My Articles similar articles
Search Engine Watch
July 1, 2008
Mark Jackson
SEO Quarterly Web Site Review: Villas of Distinction This travel site is nice, but with just a little bit of attention to some details, it could generate a lot more organic search engine traffic. mark for My Articles similar articles
Promo
July 1, 2008
Wireless Wilderness As more companies move into the mobile space, many are struggling to figure out how laws written in the "wired" world will apply in today's wireless environment. mark for My Articles similar articles
Promo
July 1, 2008
Mobile Couponing on the Grow There are signs that users will come around to accepting mobile ads as growing numbers get exposed to them. mark for My Articles similar articles
Search Engine Watch
June 27, 2008
Chris Boggs
SEO Basics: Effective Iterative Keyword Research in 2008 The value of any SEO effort lies in the keywords you choose. It's really that simple -- you can't overestimate the importance of strong keyword research. mark for My Articles similar articles
Search Engine Watch
June 27, 2008
Gregg Stewart
Creative Messaging in a Direct Response World Should a company focus on building their messaging around their brand image, or on driving direct response via their Web site and online media? mark for My Articles similar articles
Direct
July 1, 2008
Beth Negus Viveiros
Doing Right, in Style When fair-trade clothing marketer Fair Indigo debuted in fall 2006, its CEO considered it crucial to start up the catalog, Web site and a retail store at the same time so that no one channel would become the ignored "orphan." mark for My Articles similar articles
Direct
July 1, 2008
Ken Magill
You Can't Even Say Hello? Why is it that so many direct marketers use traditional tactics sure to backfire in e-mail while ignoring old-school practices that most likely will pay off? mark for My Articles similar articles
Direct
July 1, 2008
Beth Negus Viveiros
Whale Call Carvel's "spokeswhale" Fudgie is swimming into mobile marketing this summer to promote the chain's new line of frozen drinks. mark for My Articles
Direct
July 1, 2008
Beth Negus Viveiros
Content Speculation RSS feeds in e-mail newsletters are helping Forex Capital Markets push relevant information to currency speculators in foreign exchange markets, boosting clickthroughs and page views. mark for My Articles similar articles
Direct
July 1, 2008
Richard H. Levey
The Long and Short of It Two speakers presented their version of The Truth About Key Marketing Metrics. But the real truth is that each offered only part of the answer. mark for My Articles
Direct
July 1, 2008
Len Shneyder
The Mobile Mob Here are five simple rules to consider when designing e-mails for the 21st century inbox - the small one. mark for My Articles similar articles
Direct
July 1, 2008
Beth Negus Viveiros
Make a Commitment Blue Sky Factory president Greg Cangialosi talks about the metrics and methodologies developing in social media. mark for My Articles similar articles
U.S. Banker
July 2008
Anthony Malakian
FNBO Taps Savers' Inner `Spielberg' In an effort to market its Internet bank, First National Bank of Omaha is issuing a "Pay Yourself First" challenge to all Americans. mark for My Articles similar articles
Search Engine Watch
June 26, 2008
Justilien Gaspard
Link Building Ideas for Local Auto Dealers The beauty of certain industries - and the challenge - is they're international, national, and local all at the same time. Such is the case with auto dealers. Here are two link building ideas for a local auto dealer that can be applied to various types of local businesses. mark for My Articles similar articles
Inc.
July 2008
Jason Del Rey
Tapping the Community Pool Online communities let you see what's on your customers' minds. mark for My Articles similar articles
Inc.
July 2008
Jason Del Rey
Creating Customer Hangouts You can set up an online customer community on the cheap with standalone applications, hosted software, and a savvy tech team. mark for My Articles similar articles
Inc.
July 2008
Brendan Coffey
A Direct-Mail Pioneer Fights Back As His Catalog Business Struggles Will a move to the web save the day? mark for My Articles similar articles
Search Engine Watch
June 25, 2008
Kevin Ryan
Yahoo's Suicide Pact with Google Who cares if Yahoo outsources its search advertising to Google? You should. On what planet is having only one place to buy anything a good thing for competitive pricing? mark for My Articles similar articles
Search Engine Watch
June 25, 2008
Tim Ash
Uncovering Site Problems for Landing Page Optimization, Part 2 Web analytics on your Web site can help you uncover and prioritize potential site problems. Some additional techniques to discover conversion issues on your landing pages include mining onsite search, or conducting usability testing, focus groups, and surveys. mark for My Articles similar articles
Search Engine Watch
June 24, 2008
Carrie Hill
The Big Picture -- Well-Rounded SEM for SMBs, Part 3 More elements a small business should consider when looking at a well rounded search engine marketing campaign include local search, usability, and creating a Web site that will increase conversions. mark for My Articles similar articles
Search Engine Watch
June 23, 2008
David Szetela
Hot, Tiny Ads: Banner Ads for Mobile Screens Mobile content ads have to work especially hard, given their small size. The Content Advertising series winds up with a recap of best practices for designing small ads with big impact. mark for My Articles similar articles
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