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Magazine articles on marketing on the internet.

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Current Internet Marketing Articles

InternetNews July 2, 2009 Christopher Saunders	Ad Groups Move to Regulate Web Tracking Key industry groups involved in Internet advertising are adopting a sweeping slate of consumer privacy measures in an effort to forestall legislation surrounding ad-targeting based on tracking online user behavior.
Search Engine Watch July 2, 2009 Sage Lewis	PageRank Sculpting: Welcome Back to High School Hell Google's new rules affecting PageRank sculpting bring us back to high school. Instead of letting us vouch for our cool friends and disavow the geeks who want to hang out with us, Google is now punishing us for being one of the cool kids.
Search Engine Watch July 1, 2009 Jason Tabeling	Balancing Efficiency and Volume in Paid Search On a daily basis, paid search managers must balance efficiency and volume in an effort to meet the goals of the campaign.
The Motley Fool July 1, 2009 Rich Duprey	Supermarkets Dial Up Savings Consumer-goods companies such as Kraft and General Mills are enticing price-sensitive consumers to their products with coupons via online sites and mobiles, and according to NCH Marketing Services, shoppers are responding.
Search Engine Watch June 30, 2009 Herndon Hasty	Share Your Way to Better SEO SEO campaigns often become bottled up in silos and never reach their full potential. SEO covers many different areas of your business, so sharing information and strategies across all possible lines is preferable.
Search Engine Watch June 30, 2009 Eric Enge	Selling SEO Projects Against PPC Campaigns Search advertising is familiar and attractive to budget managers, like a trusted old friend. So how are you going to get some of that PPC budget for your SEO proposal?
Search Engine Watch June 29, 2009 Erik Qualman	3 Common Social Media Mistakes Judging by the amount of media coverage of sites like Twitter and Facebook, a company might think they need to invest heavily in those areas ASAP. They might be wrong.
Search Engine Watch June 29, 2009 Ron Jones	Blogs and Blogging 101, Part 1 Search engines will reward a site that has quality content with good rankings. For many sites, one of the easiest ways to add that quality content on a consistent basis is by starting a blog.
The Motley Fool June 29, 2009 Tim Beyers	Microsoft Tired of Fishing, Cuts Bait Online ad agency Razorfish could fetch $700 million in a deal.
InternetNews June 26, 2009 Stuart J. Johnston	Ballmer: Advertising Is All About Content Microsoft's CEO lays out his perspective on the future of online advertising at European ad conclave.
U.S. Banker July 2009 Anthony Malakian	Getting in the Game To help promote its new contactless payment card, Barclays plc produced a video game aimed at young consumers -- the demographic the bank sees as most likely to use the card.
U.S. Banker July 2009 Anthony Malakian	Your Ad Here, Free Recognizing the cash crunch many entrepreneurs are facing, one Colorado banking company has come up with a plan for helping its small business clients boost visibility -- and, hopefully, sales -- by offering them free Web site hosting and ad space.
PHONE+ June 26, 2009 Dan Levin	Take Control of Your Web Strategy Wise companies realize having a rock-solid Web site not only can provide them with lead generation, but also provide them with instant client feedback.
Search Engine Watch June 26, 2009 Gregg Stewart	Bing -- Early Estimations in Local Search It's way too early to say Bing is a success, but initial trials are favorable. Where Bing could shine is in local search, a relatively untapped revenue source and a fragmented marketplace.
Search Engine Watch June 25, 2009 Justilien Gaspard	Link Marketing Challenges & Solutions Two of the biggest obstacles companies face in link marketing are developing linkable content and making people aware of it. The key to success in these areas is to widen the scope of places where you get ideas.
InternetNews June 24, 2009 Michelle Megna	Google Widens AdSense for iPhone, Android Apps Google's new service means you can make money off free iPhone apps, after all.
Search Engine Watch June 24, 2009 Tim Ash	Applying Probability to Landing Page Optimization In the context of LPO, probability can be viewed as simply taking the best guess given the available information. The more information you have, the more accurate your guess will become.
Entrepreneur July 2009 Lindsay Holloway	Why Events are Going Virtual As companies continue to costs, trade shows are becoming an expendable expense. Virtual platforms, however, are fast becoming the way to host, exhibit at and attend a tradeshow.
Search Engine Watch June 23, 2009 Mark Jackson	Top Signs Your Site Isn't Ready for Prime Time Many things have changed in the last few years, but the real foundation for SEO success hasn't changed much at all. Before you put time and effort into the SEO flavor of the day, try the tried and true SEO basics in this two-part series.
Search Engine Watch June 23, 2009 Carrie Hill	Taking the Fear Out of Web Analytics for Your Small Business Do you have Web analytics installed on your small business Web site? If not, you should. How will you know how your Web site is performing if you aren't measuring the right data?
InternetNews June 22, 2009 Michelle Megna	Yahoo, Google Rev Up New Ad Products Search companies roll out new advertising platforms as the online ad industry malaise continues.
Wired June 22, 2009 Chris Anderson	Tech Is Too Cheap to Meter: It's Time to Manage for Abundance, Not Scarcity From the author's new book entitled "Free: The Future of a Radical Price." When scarce resources become abundant, smart people treat them differently, exploiting them rather than conserving them.
Search Engine Watch June 22, 2009 Liana Evans	Get Your Head Out of the Sand A good chunk of your customers or potential customers are involved in social media in some way. Do you know what they're saying about you? Are you missing out on opportunities to connect with them?
Search Engine Watch June 22, 2009 Ron Jones	Effective PPC Ad Copy 101, Part 2 We've covered the searcher behavior funnel and tips for writing headlines and descriptions. Now we'll venture beyond the ad copy to discuss methods for testing and fine-tuning your ads to increase performance.
Fast Company July 2009 Michael Fitzgerald	Boomtown Virtual goods, such as avatars and Facebook gifts, are attracting major brands, celebrities, and venture capital. The money is real.
Search Engine Watch June 19, 2009 Joshua Palau	Bing: The Agency Perspective It's true that Bing has low market share and likely won't put a dent in Google at this time. But we need to get back to some fundamentals and think about what it could mean for the future of online marketing.
Search Engine Watch June 19, 2009 Frank Watson	The Web's Wild West Days Are Gone Just a few years ago, the Web was an open playing field where few things were taboo. Those days are gone, and if we're not careful, there could be dire consequences for online marketers.
BusinessWeek June 18, 2009 Jon Fine	Is This a Web-Series Model That Works? Deca and other online producers build shows based on Web personalities - and give sponsors a say in programming.
InternetNews June 18, 2009 Kenneth Corbin	House Leaders Moving Closer to Privacy Bill Joint subcommittee hearing continues probe of behavioral targeting, with legislation expected by year's end.
PHONE+ June 18, 2009 Brent Sampson	Top 7 Marketing Tricks During a Recession There are ways to increase your marketing efforts and improve client acquisition techniques without necessarily increasing spending.
Search Engine Watch June 18, 2009 Sage Lewis	Sage's Dirty Little Secret Lean forward here. I'm about to tell you a dirty little secret: Part of an effective PR response is to keep the controversy going.
CRM June 1, 2009 Marshall Lager	Sales and Social Media: No One's Social (Yet) Social computing is still working its way into the consultative sales process. For most sales forces, that's just fine.
CRM June 1, 2009 Jessica Tsai	Marketing and Social Media: Everyone's Social (Already) Your customers are increasingly connected - to you, to your competition, to each other - but you're not supposed to be the center of every network.
CRM June 1, 2009 Clara Shih	Sales in the Facebook Era In this excerpt from her new book, "The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff," the head of social media alliances and product strategy at Salesforce.com provides her take on the future of CRM and social media.
Pharmaceutical Executive June 1, 2009 Michael Maher	Learning to Relate A multi-phase implementation strategy can debunk the myth that social media won't work for pharma.
Search Engine Watch June 17, 2009 Kevin Newcomb	Following the Nofollow Kerfuffle Matt Cutts says Google changed its handling of nofollow last year, but no one noticed. Can that really be what happened?
Search Engine Watch June 17, 2009 David Dalka	Quality SEO Pays for Itself Quality SEO is a valuable activity that can dramatically transform profitability of a business. However, since this is not yet understood by many management team executives, it is often both undervalued and under-resourced.
CRM June 1, 2009 Lauren McKay	Strategy and Social Media: Everything's Social (Now) You may not know what you're doing - but your customers do. If the time to act is now - does that mean it's too late to plan?
CRM June 1, 2009 Lauren McKay	A Travel Company's Tweet Deals Quality time - and high-quality engagement - on Twitter helps CruiseDeals.com extend its brand and develop leads.
Search Engine Watch June 16, 2009 Herndon Hasty	SEO Friendly Site Structure - If You Build it, Will They Come? Your site's content is at the heart of what your site will rank for, and how well it will rank. But visitors will only come if you've structured your information in a way that's easy for visitors to navigate, and for search engines to understand.
Search Engine Watch June 16, 2009 Eric Enge	Combining Trust and Relevance When search engines measure the level at which they trust Web sites, and that trust is topic-specific. What's that mean for new sections of a trusted Web site?
Search Engine Watch June 15, 2009 Erik Qualman	Do Teens Tweet? And Other Social Media FAQs The questions keep growing as more people join the social media fray. It seems appropriate that we take some time to go over three of the most common questions that marketers might be asking.
Search Engine Watch June 15, 2009 Ron Jones	Effective PPC Ad Copy 101, Part 1 One of the most important factors of a successful PPC campaign is writing successful ad copy. You can spend a good deal of time on other aspects of your campaign but skimp on the ad copy and you might not get the results you're looking for.
Search Engine Watch June 12, 2009 Chris Boggs	How Long Should It Take for SEO to Show Results? How long it takes to show results from SEO will depend on several factors, including age of the site and the level of competition.
Search Engine Watch June 12, 2009 Michael Boland	The Future of the Mobile Web: To App or Not to App? Improved capabilities of the Safari mobile browser in the latest iPhone have lots of implications for mobile local search.
Search Engine Watch June 11, 2009 Melissa Mackey	Can Bing Really Bring It for PPC Advertisers? Advertisers want to know if Bing can really provide a new experience for searchers, or if it's just Live.com with a cooler name.
Search Engine Watch June 11, 2009 Justilien Gaspard	Link Marketing for Drop Shipping Retailers It can be challenging to develop links for drop shipping sites, since many of these sites are selling the exact same products.
Search Engine Watch June 11, 2009 Kevin Newcomb	Putting the M Back in SEM If you wait around long enough, anything will come back in style. Now that the link economy has sprung up, flourished, and begun to recede, marketers are once again paying attention to customer needs.
Search Engine Watch June 10, 2009 Tim Ash	What Is the Desired Conversion Action? Understanding your conversion actions is the key to landing page optimization success. Knowing what to measure for different situations can help you optimize your site for the right goals.
PHONE+ June 9, 2009 Lontos & Ramirez	The Top 5 Mistakes of Social Media Marketing The marketplace is changing, and you have to change with it. Your name has to be everywhere -- in print, on radio, on TV and on the social networking sites
Search Engine Watch June 9, 2009 Mark Jackson	Are PPC Ads Now Counting in Google Organic Backlinks? In the past, I've said there's no direct correlation between editorial rankings and paid advertisements. Well, it seems I was wrong. Paid search really can affect organic search.
Search Engine Watch June 9, 2009 Carrie Hill	Dear Google Analytics... I'm writing an open letter to the Google Analytics folks on behalf of my small business friends around the Web. We're getting a little frustrated with the product, and the so-called "help" within the platform.
Inc. June 2009 Mark Spoonauer	How to Put Your Website on Cell-Phone Screens These days, it's not enough to build a good website; to reach customers online, you have to reach them on their mobile phones. Here are two free tools for adapting your site for the small screen.
Inc. June 2009 April Joyner	How Would You Sell a Virtual Makeover? Where should ModiFace market its online makeover tools, including HairMixer and WeightMirror?
Search Engine Watch June 8, 2009 Liana Evans	What Are Your Social Media Goals? Most companies are reluctant to enter the social media space because the ROI is a tough nut to crack. Your social media goals will be strikingly different than an SEO or PPC strategy.
Search Engine Watch June 8, 2009 Ron Jones	Video Search 101, Part 2 Last time, we looked at keyword research, tips on video production, and landing pages for video search. Today, we'll look at distribution and keyword placement and tracking/analytics.
Search Engine Watch June 5, 2009 Joshua Palau	Checking in on 2009 Search Shifts & Predictions In the online world, we tend to make predictions and never really look back. Today, we'll buck that trend and look at some of this year's predictions, five months later.
Search Engine Watch June 5, 2009 Frank Watson	Ready or Not: Here Comes the New AdWords Interface My biggest complaint is that Google didn't use much of a transition. No doubt they launched it in beta to get the bugs out, but they should have done more marketing to their core constituency to make them aware of the impending change.
CRM June 1, 2009	Who Owns the Social Customer? CRM magazine's in-depth report on the state of social media in CRM.
CRM June 1, 2009 David Myron	Social Media Spawns a New Era in Customer Intelligence Customer attitudinal information is what companies have been clamoring to obtain for years.
CRM June 1, 2009 Denis Pombriant	The New Currency of Social Media Active engagement gives us a chance to better understand the customer.
CRM June 1, 2009 Ian Jacobs	The New Interaction of Social Media Beyond marketing, the popular tools and techniques can also serve as a channel for support.
CRM June 1, 2009 Christopher Carfi	The New Maelstrom of Social Media We're awash in social networking data. Do we really want our businesses drowning in it, too?
Search Engine Watch June 4, 2009 Sage Lewis	The Best Links Come from Knowing Thy Self Think about what you love and then see how you might be able to create some content that would be of interest to the people in that community. Love is the secret ingredient to link building.
Search Engine Watch June 3, 2009 Kevin Newcomb	Google Changes Course on Nofollow Google used to advise SEOs that using the nofollow attribute on internal links could help save PageRank for more important pages. Now Matt Cutts has said that's no longer the case.
Search Engine Watch June 2, 2009 Eric Enge	SEO Challenges of Restructuring a Site It's one thing to make simple changes, where a page on the new site corresponds exactly to every page on your old site. But it's much tougher when you're making more fundamental changes to the layout, organization, and content of your site.
Search Engine Watch June 1, 2009 Erik Qualman	15 Social Media Maxims for Marketers With social media moving so quickly, how can companies and marketers stand a chance at keeping up with it all? First, admit that you can't keep up. Then, consider these fundamental principles to help you keep your sanity and reap a healthy return.
Search Engine Watch June 1, 2009 Ron Jones	Video Search 101, Part 1 With Internet video on the rise and the search engines looking more favorably on video content, there's an opportunity to leverage this medium for your SEO efforts. We'll focus on five steps for optimizing for video search, many which run parallel to traditional SEO best practices.
MyBusiness Jun/Jul 2009	What You Need These days, promoting your business on social media sites is an essential part of a good marketing plan. But do you have the right equipment to pull it off? Stock up on these gadgets to stay ahead of the curve.
Search Engine Watch May 29, 2009 Chris Boggs	Google Sitelinks for Directory-Level Pages Monitoring important directory levels of a domain should become an immediate strategy consideration for all large companies performing SEO
Search Engine Watch May 29, 2009 Gregg Stewart	Ranking in Local Listings Why are local listings important? It's all about consumer usage. With so many consumers seeking local listing information, it's vital that advertisers with local entities proactively manage and improve their listings' accuracy
Search Engine Watch May 28, 2009 Justilien Gaspard	Promoting Your Blog You've followed everyone's advice and started a blog. Now it's time to gain exposure and readership.
Entrepreneur June 2009 Guy Kawasaki	Website Marketing Turnoffs 13 things not to do when adapting your product to an online model.
Entrepreneur June 2009 Janean Chun	Selling to Kids? Hold the Meat Reach kids by simplifying their options.
Entrepreneur June 2009 Francine Kizner	Syndicate Yourself Use RSS feeds to build website traffic and keep your web presence up to date.
Search Engine Watch May 27, 2009 Tim Ash	The Decision-Making Funnel, Stage 4: Action, Part 2 Each product or service category only has room for a tiny number of established leaders, and they capture disproportionate value in their respective market categories. Other products or services require additional steps to lead visitors to action.
Search Engine Watch May 26, 2009 Mark Jackson	Content is King...IF You Promote It Social media tools can play an integral role in promotion of your content and generating links. The promotion of high quality content can and will lead to natural link generation.
Search Engine Watch May 26, 2009 Liana Evans	Leave Your Ego at the Door In the world of social media, it's about what the community and its members think, not about what your company thinks. Trying to get some traditional marketers and public relations practitioners to understand that is no easy task.
Search Engine Watch May 22, 2009 Frank Watson	The Future of Affiliate Marketing Affiliate marketing and paid search share a lowly position in the marketing efforts of most Fortune 500 companies, mainly because it seems like a lot of work for a little return.
Wired May 22, 2009 Steven Levy	Secret of Googlenomics: Data-Fueled Recipe Brews Profitability The history of the AdWords system for auctioning online ads, how it works, and how auctions have come into other aspects of Google's business.
Search Engine Watch May 21, 2009 Sage Lewis	Cabela's, Performics, and Performance Marketing Here's an interesting promotion that drives online shoppers to offline retail locations using coupons. There are some important things to learn from this successful online/offline promotion.
Search Engine Watch May 20, 2009 Eric Enge	Before You Start Link Building Link building is not something you should launch into without doing some planning. You need to think through the overall plan, because doing so will help you obtain significantly better results.
Commercial Investment Real Estate May/Jun 2009 Marc S. Levitt	Nine Steps Toward a More Effective Website Rebranding While it's difficult to generalize about approaches to Web site branding, here are nine tips that can help ensure that the site you design today will be an effective investment for years to come.
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