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Marketing

Magazine articles on marketing on the internet.

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Current Internet Marketing Articles

Search Engine Watch August 5, 2008 Carrie Hill	Increase Web Site Conversions with the Scientific Method It's so simple in description, but has unlimited potential. The scientific method can apply to any type of experiment, be it chemistry or Web site marketing.
Search Engine Watch August 5, 2008 Mark Jackson	Top SEO Firms Paid for by the Following... The SEO industry needs to mature, become more responsible corporate citizens, and educate the masses, in a non-commercial way. Perhaps, then, we can see more companies putting faith (and budgets) behind SEO efforts.
Search Engine Watch August 4, 2008 David Szetela	Awesome Ad Groups: Small is Good Trying to fit all your keywords in one ad group is not going to get you the results you want. Get those double-digit click-through rates with small, tightly-themed ad groups.
Search Engine Watch August 1, 2008 William Flaiz	Universal Thoughts on Local Search Local search is showing up in your Web browser, at your desk, on your phone, and on your GPS devices -- and these are just the easy examples. The number of devices and locations for local search will continue to grow as more things become connected to the Internet.
Search Engine Watch August 1, 2008 Michael Boland	Has Mobile Local Search Finally Arrived? Can the iPhone and Google's Android fix the limitations that have plagued mobile advertising and mobile search? It could take a couple years to really get moving, but after a long period of being rusted shut, it appears that the wheels are finally starting to creak forward on local mobile search.
BusinessWeek July 31, 2008 Heather Green	The Online Fan World of the Twilight Vampire Books Inspired online marketing is key to the astounding success of Twilight, a series of vampire novels.
Search Engine Watch July 31, 2008 Ron Jones	The Future of SEM Education Online advertising continues to grow in both good times and bad. That's good news for search marketers, and highlights the ongoing importance of search education.
Bank Systems & Technology July 29, 2008 Lance Drummond	Mobile Banking: Weighing the Lessons Learned On its way to growing its mobile banking customer base to more than 1 million users, Bank of America has successfully addressed a number of technological, cultural and marketing-related issues.
Search Engine Watch July 30, 2008 Eric Enge	Google vs. Yahoo on Paid Links Google created a firestorm in the industry with its Paid Links directive. So where does Yahoo stand in the Paid Links debate?
Search Engine Watch July 29, 2008 Mark Jackson	Press Releases and Search Engine Optimization Combining press releases with SEO efforts can help gain presence in the editorial results of the search engines, even if it's not a direct presence for your actual domain.
U.S. Banker August 2008 Anthony Malakian	Visa's Online Community Taps Social Network Visa has teamed with Facebook.com to reach out to new customers.
AFP eWire July 28, 2008	Marketing Your Nonprofit: Winning Taglines Just because you're a small nonprofit doesn't mean you can't have a powerful tagline for your organization, program or campaign.
Information Today July 28, 2008	The New York Times Co. Links Up With LinkedIn This relationship pairs two online brands that share a professional and engaged audience.
Search Engine Watch July 28, 2008 David Szetela	More Killer Keyword Techniques: Personas and Buckets Learn how to use personas and bucket lists to create huge killer keyword lists like the pros.
Search Engine Watch July 25, 2008 Gregg Stewart	The Local Advertiser of Today and Tomorrow Gauging and prioritizing emerging media such as local search is vital to capturing increased business in a cost efficient manner. Meet the local advertiser of today and tomorrow.
Search Engine Watch July 25, 2008 Frank Watson	Trademarked Terms: Guaranteed Conversions, Guaranteed Controversy To buy or not to buy trademarked competitor keywords. That's the question search marketers face when tempted with high-converting competitor brand terms.
Bank Systems & Technology July 23, 2008 Orla O'Sullivan	Visa, Facebook Target Small-Business Owners With Social Networking Facebook has the potential to become a crucial advertising medium by allowing users to become 'fans' of the business and serve as a referral to all of their friends.
Search Engine Watch July 24, 2008 Justilien Gaspard	Link Building with Customers The most underutilized source of links for companies: customers. Here's how to encourage your customers to link to your site.
Search Engine Watch July 24, 2008 Erik Qualman	The Top 4 Best Facebook Practices Facebook just posted a 40 percent increase in year-over-year traffic according to Hitwise. Here are the 4 best ways to leverage Facebook for your company.
PC Magazine July 17, 2008 Oliver Rist	How to Profit from Podcasting From recording to distribution, how to get your message to potential customers.
Entrepreneur August 2008 Gwen Moran	Small Wonders Widgets encourage customers to engage with you.
Entrepreneur August 2008 Heather Clancy	Know How to Hold 'Em Building an online community can pull customers onto your website -- and keep them there.
Search Engine Watch July 23, 2008 Tim Ash	How Valid Are Your Landing Page Test Conclusions? Landing page testing can lead to major Web site changes. How sure are you that your conclusions are valid?
Search Engine Watch July 23, 2008 Kevin Ryan	The Japanese Search, Why Don't We? Should search be turning Japanese? The author really thinks so.
Search Engine Watch July 22, 2008 Mark Jackson	Usability and SEO More and more SEOs are becoming usability experts. Here's why.
Search Engine Watch July 22, 2008 Carrie Hill	Why Links are Like Shoes The man with no links cried until he met the man with no SEO. This week you'll find out why all SEOs should want to be the Zappos of link building.
AFP eWire July 21, 2008	'Isn't Email Just Like Regular Direct Mail--But on Steroids?' A cool $10 billion or so is now being raised annually online. But what is the truth about email?
Search Engine Watch July 21, 2008 David Szetela	PPC Keyword Sets: Words to the Wise Keyword lists are the bedrock of a successful pay per click ad campaign. Learn how to get started assembling lists that pack the most powerful advertising punch.
Search Engine Watch July 18, 2008 Chris Boggs	SEO Is Not a One-Time Fix More and more marketers seem to understand the value and the importance of search engine optimization. But there are still those who feel that everything can be accomplished in 3 months. That theory couldn't be further from the truth.
Search Engine Watch July 18, 2008 William Flaiz	The Holy Grail of SEO The imprecise nature of search engine optimization can put clients on edge. A reliable traffic prediction metric is truly the Holy Grail for search marketers.
Search Engine Watch July 18, 2008 Elisabeth Osmeloski	Key Themes in Online Travel Search engine optimization and pay per click play important roles for online travel sites. But the space is getting crowded, and costs are going up. Where's the online travel market heading in the second half of 2008?
Search Engine Watch July 17, 2008 Ron Jones	SEM.edu: College and Career Points Though few and far between, there are opportunities to learn search marketing at an accredited university. Our readers share a few programs that may not be on your radar.
Insurance & Technology July 9, 2008 Nathan Conz	Aviva USA Creates Island in Second Life Looking for a unique and effective way to connect with members of the younger generations who have the potential to be effective insurance agents, Aviva USA has established a presence in Second Life.
Search Engine Watch July 16, 2008 Kevin Ryan	Google's Path to Domination And you may ask yourself, 'how did we get here?' Today's search landscape is a result of Yahoo trying to integrate large acquisitions too fast, while Google focused on core disciplines, small complimentary acquisitions, and smart build-outs.
Search Engine Watch July 16, 2008 Eric Enge	When Being First Isn't Worth It A new report from AdGooroo shows that, generally speaking, for short keywords it's not profitable to bid your way into the high positions. These types of keywords actually lose money in the first and second positions, but longer keywords can do well near the top.
Search Engine Watch July 15, 2008 Mark Jackson	Duplicate Content -- A True Story Dealing with sites that steal your content is not fun. But it doesn't have to be difficult, if you follow a few simple steps before and after you discover the offending scraper sites.
Search Engine Watch July 15, 2008 Kevin Heisler	Bernstein Research Predicts the Future of Paid Search In a full-blown recession, what's the future of paid search? Sanford C Bernstein's research arm just published a study that's a virtual crystal ball into Google and search engine marketing.
Search Engine Watch July 15, 2008 Aaron Shear	Recruiting SEO Talent for Big Sites Finding an experienced SEO expert is not easy, when most are either in top-level positions at an agency or have their own successful consulting firms. To begin your search, throw everything you know about hiring out the window before starting this process!
Search Engine Watch July 14, 2008 David Szetela	Creating PPC Campaigns: the 'Live or Die' Settings Think you know the right way to set up a new PPC campaign? Paying close attention to the details many advertisers miss can position you for success and help you avoid common pitfalls.
Search Engine Watch July 11, 2008 Michael Boland	What Can TV Learn from Search? A few television and cable companies appear to have taken a page from the online marketing playbook. It's not just effective placement, but direct response capability that has made search marketing shine.
Search Engine Watch July 10, 2008 Erik Qualman	Has Facebook Found the Key to Making Money via Search? While it's anyone's guess what will be rolled out at the f8 Facebook Developers Conference on July 23, the buzz is predicting an announcement of e-commerce and micro-payment capabilities.
Search Engine Watch July 10, 2008 Justilien Gaspard	Link Building via Word-of-Mouth Get people talking positively about your company or product and the links will follow. Here are some tips on how to increase exposure, branding, and build links all at the same time.
Search Engine Watch July 9, 2008 Kevin Ryan	What's on your Mind? Anyone engaged in the practice of search has at one time or another struggled to motivate searchers. Motivation comes in the form of click action, triggered by text. But the action starts long before reaching search results.
Search Engine Watch July 8, 2008 Carrie Hill	Local Search for Little Biz Luckily for small business owners, there are steps they can take to influence many of the factors that positively affect local search rankings.
Search Engine Watch July 7, 2008 David Szetela	PPC Advertising: Art or Science? Pay-per-click advertising is 10 percent art, and 90 percent science. Learn the fundamentals and secrets of successful PPC advertising here.
Search Engine Watch July 3, 2008 Ron Jones	SEM Going Legit - Literally EDU Many newcomers are looking for some kind of accredited SEM course. But for a university to offer such course, it must be created in theory, pass through boards and deans, and be completely vetted. That can take anywhere from two to five years.
Search Engine Watch July 3, 2008 Sage Lewis	Three Tips for Creating a Successful Blog Instead of focusing on where to find links, SEOs and site owners should think about setting up a site so people will want to link to it. People usually put the cart (the links), before the horse (the content). But the horse is the content that drives the cart -- the links.
Search Engine Watch July 2, 2008 Eric Enge	Coding Problems: How to Avoid Getting Flagged by Search Engines Some common SEO and Web development practices can be used quite legitimately, yet still could look like spam to search engines. The key is to use these techniques for legitimate reasons, use them in moderation, and in ways commonly found on the Web.
Search Engine Watch July 1, 2008 Aaron Shear	Some New SEO Services Not So "Special" Beware: there are some unscrupulous agencies using SEO-based specialties in ways that can sometimes be a threat to your rankings.
Search Engine Watch July 1, 2008 Mark Jackson	SEO Quarterly Web Site Review: Villas of Distinction This travel site is nice, but with just a little bit of attention to some details, it could generate a lot more organic search engine traffic.
Promo July 1, 2008	Wireless Wilderness As more companies move into the mobile space, many are struggling to figure out how laws written in the "wired" world will apply in today's wireless environment.
Promo July 1, 2008	Mobile Couponing on the Grow There are signs that users will come around to accepting mobile ads as growing numbers get exposed to them.
Search Engine Watch June 27, 2008 Chris Boggs	SEO Basics: Effective Iterative Keyword Research in 2008 The value of any SEO effort lies in the keywords you choose. It's really that simple -- you can't overestimate the importance of strong keyword research.
Search Engine Watch June 27, 2008 Gregg Stewart	Creative Messaging in a Direct Response World Should a company focus on building their messaging around their brand image, or on driving direct response via their Web site and online media?
Direct July 1, 2008 Beth Negus Viveiros	Doing Right, in Style When fair-trade clothing marketer Fair Indigo debuted in fall 2006, its CEO considered it crucial to start up the catalog, Web site and a retail store at the same time so that no one channel would become the ignored "orphan."
Direct July 1, 2008 Ken Magill	You Can't Even Say Hello? Why is it that so many direct marketers use traditional tactics sure to backfire in e-mail while ignoring old-school practices that most likely will pay off?
Direct July 1, 2008 Beth Negus Viveiros	Whale Call Carvel's "spokeswhale" Fudgie is swimming into mobile marketing this summer to promote the chain's new line of frozen drinks.
Direct July 1, 2008 Beth Negus Viveiros	Content Speculation RSS feeds in e-mail newsletters are helping Forex Capital Markets push relevant information to currency speculators in foreign exchange markets, boosting clickthroughs and page views.
Direct July 1, 2008 Richard H. Levey	The Long and Short of It Two speakers presented their version of The Truth About Key Marketing Metrics. But the real truth is that each offered only part of the answer.
Direct July 1, 2008 Len Shneyder	The Mobile Mob Here are five simple rules to consider when designing e-mails for the 21st century inbox - the small one.
Direct July 1, 2008 Beth Negus Viveiros	Make a Commitment Blue Sky Factory president Greg Cangialosi talks about the metrics and methodologies developing in social media.
U.S. Banker July 2008 Anthony Malakian	FNBO Taps Savers' Inner `Spielberg' In an effort to market its Internet bank, First National Bank of Omaha is issuing a "Pay Yourself First" challenge to all Americans.
Search Engine Watch June 26, 2008 Justilien Gaspard	Link Building Ideas for Local Auto Dealers The beauty of certain industries - and the challenge - is they're international, national, and local all at the same time. Such is the case with auto dealers. Here are two link building ideas for a local auto dealer that can be applied to various types of local businesses.
Inc. July 2008 Jason Del Rey	Tapping the Community Pool Online communities let you see what's on your customers' minds.
Inc. July 2008 Jason Del Rey	Creating Customer Hangouts You can set up an online customer community on the cheap with standalone applications, hosted software, and a savvy tech team.
Inc. July 2008 Brendan Coffey	A Direct-Mail Pioneer Fights Back As His Catalog Business Struggles Will a move to the web save the day?
Search Engine Watch June 25, 2008 Kevin Ryan	Yahoo's Suicide Pact with Google Who cares if Yahoo outsources its search advertising to Google? You should. On what planet is having only one place to buy anything a good thing for competitive pricing?
Search Engine Watch June 25, 2008 Tim Ash	Uncovering Site Problems for Landing Page Optimization, Part 2 Web analytics on your Web site can help you uncover and prioritize potential site problems. Some additional techniques to discover conversion issues on your landing pages include mining onsite search, or conducting usability testing, focus groups, and surveys.
Search Engine Watch June 24, 2008 Carrie Hill	The Big Picture -- Well-Rounded SEM for SMBs, Part 3 More elements a small business should consider when looking at a well rounded search engine marketing campaign include local search, usability, and creating a Web site that will increase conversions.
Search Engine Watch June 23, 2008 David Szetela	Hot, Tiny Ads: Banner Ads for Mobile Screens Mobile content ads have to work especially hard, given their small size. The Content Advertising series winds up with a recap of best practices for designing small ads with big impact.
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