Marketing

Magazine articles on marketing on the internet.

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Search Engine Watch September 13, 2010 Kaila Strong	Search and Social: Are You Missing Out? Examining social media's impact on search, and how best to integrate a bit of social into your search engine marketing (or search into your social media marketing).
Search Engine Watch September 13, 2010 Josh McCoy	Don't Let Small Disconnects Lead to SEO Disaster When SEOs and webmasters aren't on the same page, it can lead to listings dropping off search engine result pages. Here's how to avoid three common SEO blunders.
Search Engine Watch September 13, 2010 Eli Goodman	Navigational Search: Turn Right at the Big Chicken When searchers are in unfamiliar territory, search phrases that double as a website address are great navigation tools. An enormous portion of searches involve web addresses, so make sure you create a navigational search strategy.
Search Engine Watch September 10, 2010 Frank Watson	Tracking Success, Part 2: AdWords and Social Media Tricks and tools to help you track conversions in AdWords and on social media sites, especially Facebook and Twitter.
Search Engine Watch September 10, 2010 Nichola Stott	PR Tools for Link Builders Many tools designed for public relations professionals also work well for link builders. Here are four ways you can build links using PR.
Search Engine Watch September 10, 2010 Dan Yomtobian	Display Advertising Views Have 'Positive Impact' on Consumer Behavior Think beyond the click: remember the power of the view. Despite the difficulty of calculating ROI on view-through ads, they are an important and effective part of any online advertising campaign.
BusinessWeek September 9, 2010 Douglas MacMillan	The Big Trend in Small Social Sites Niche social networks such as myYearbook and Dogster draw users and advertisers, adding up to a sizable portion of the social Web
InternetNews September 9, 2010	Microsoft Pushing IE8 Update in Bing Ads Microsoft takes to advertising on its own search engine to encourage users to upgrade to the latest version of its popular Web browser, Internet Explorer 8.
CRM September 2010 Juan Martinez	Got Game? Marketers turn to in-game advertising for product placements targeting more-engaged consumers.
CRM September 2010 Lauren McKay	The Hospitality Suite Hotels are finding a home away from home in social media, and boosting the customer experience in the process.
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