Marketing

Magazine articles on marketing on the internet.

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Search Engine Watch November 23, 2010 Jeremy Bencken	Link Building via Curation Curation has all of the best traits of effective link building: it creates content that's valuable to users, it helps build relationships with influencers in your industry, and it's easy and scalable as a content and relationship-building tool.
Search Engine Watch November 23, 2010 Jennifer Van Iderstyne	The Redeeming Qualities of Links with a Bad Reputation Backlink rejects, such as nofollows, blog comments, and reciprocal links, have earned their bad reputations by being mostly garbage. But that doesn't make them entirely beyond salvation.
CIO November 19, 2010 Kim S. Nash	Inside 4 Companies' Facebook and Twitter Strategies Capturing customer data and building communities on Facebook and Twitter isn't easy. Learn how four CIOs are integrating social media with business data to draw more attention to their companies' products and deliver better service.
CIO November 19, 2010 Maryfran Johnson	Why CIOs Should Friend CMOs The CMO is still a ways off your radar screen. With the rise in the influence of social media on your business, it's time to get better acquainted.
CIO October 4, 2010 Thomas Wailgum	CMOs and CIOs: Can This Relationship Be Saved? Both of you understand the importance of digital marketing to your company - but CIOs and CMOs are not speaking the same language or playing well together, new research shows. CIOs should take the initiative now, or suffer when the CMO does an end-run around IT.
Search Engine Watch November 22, 2010 Bas van den Beld	Rules You Have to Know Before You Can Become an SEO Client Living by these seven rules will help you become a client that search engine optimizers will accept and respect.
Search Engine Watch November 22, 2010 John Greer	Surviving the Bitter Holiday Code Freeze While there's a lot that can't be done during a code freeze, there's still plenty to keep busy. Here are a number of SEO items to consider.
Search Engine Watch November 20, 2010 Avril Korman	Second Life Tinfoil Hat Theory, Part 6: The Search For A Better Search Engine How users gamed the search engine and why search is critical to Second Life.
Search Engine Watch November 19, 2010 Frank Watson	Can Twitter Help Sell Cars and Other Big Ticket Items? There's a fine line between making sales and annoying potential customers. Some dos and don'ts for promoting sales on Twitter.
InternetNews November 18, 2010	Startup Offers SMBs a New Spin on A/B Testing Recognizing that small businesses or departments in larger enterprises often lack the resources for comprehensive A/B testing, startup Optimizely is offering a non-technical, self-service tool.
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