Marketing

Magazine articles on marketing on the internet.

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CRM December 1, 2010 Lauren McKay	The 6 Goals of Social Media Marketing Social media usage report reveals that for marketers social media is now a strategic initiative, good content is king, and video will be the hottest social channel.
InternetNews December 1, 2010	EU Slaps Google With Antitrust Probe European antitrust authorities announce the launch of a formal investigation into allegations from Google's rivals that the firm used its dominant market power to crowd out competition.
Search Engine Watch December 1, 2010 Andy Atkins-Kruger	Time for Google to Extend Geographic Targeting in Webmaster Central? Here's what Google should do to make Webmaster Central geo-targeting more useful for non-U.S.-based marketers.
Search Engine Watch December 1, 2010 Simon Heseltine	Strategic SEM Planning for 2011 Don't break out the eggnog just yet. Your competition won't wait until January to figure out their 2011 strategies, and neither should you.
CRM November 30, 2010 Juan Martinez	Is Social Media ROI for Real? The ROI of Social Media Marketing: Forrester Research has developed a social media marketing scorecard that could end the ROI dilemma.
CRM November 30, 2010 Koa Beck	Social Media as Customer Service RightNow Summit '10: Panelists discuss how social media should be addressed across all departments.
Search Engine Watch November 30, 2010 Eric Enge	Search Engine Optimization in an Increasingly Social World SEO is changing rapidly, in part due to the increasingly social nature of the web. A look at what's driving these changes and some of the implications of how they impact our behavior.
Search Engine Watch November 30, 2010 Kristi Hines	4 Ways to Build Links Without Anchor Text Is there such a thing as too much anchor text? Absolutely. Here are some of the benefits of creating a more natural looking link profile.
U.S. Banker December 2010 Bradley Leimer	A 'Hunch' That Could Yield Useful Marketing Lessons Which way do you prefer your roll of toilet paper to hang? You might wonder what that has to do with banking, but I bet you thought a few seconds about your preference. That s the genius behind a New York start-up called Hunch, which bills itself as a way to personalize the Internet.
HBS Working Knowledge November 29, 2010 Julia Hanna	HBS Cases: United Breaks Guitars Harvard Business School marketing professor John Deighton and research associate Leora Kornfeld offers an object lesson in the dangers social media can bring for big, recognizable companies and their brands.
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