Marketing

Magazine articles on marketing on the internet.

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Search Engine Watch December 19, 2010 Avril Korman	Tis the Season to be Shopping: How Virtual Goods Are Impacting Holiday Shopping Culture E-cards to virtual meals - how virtual goods have changed in 15 years.
Search Engine Watch December 19, 2010 Dan Yomtobian	Click Fraud: What Is Your Ad Network Doing About It? Click fraud is a serious problem. With proper vigilance though, your ad networks should be able to spot it and remove it.
CRM December 2010 Juan Martinez	Google's Instant Ingratification What Google Instant means for the future of search engine optimization.
Search Engine Watch December 17, 2010 Frank Watson	Search is Search, Social is Social: Treat Them Separate SEOs should keep doing the normal things to improve rankings in the SERPs. Tweets and Likes may generate some traffic, but these "social signals" won't magically help your site rise in Google or Bing's organic results.
Search Engine Watch December 17, 2010 Melissa Mackey	Google AdWords Placement Targeting Campaign Tips A step-by-step guide for advertisers on how to set up placement targeted campaigns.
InternetNews December 16, 2010	Ecommerce Scam Bill Heads to President's Desk House clears Senate-approved legislation cracking down on "post-transaction" marketers found to have quietly enrolled unsuspecting shoppers in fee-based membership programs.
Search Engine Watch December 16, 2010 Kristine Schachinger	Has Google Jumped the Shark? Google's core product (search) has become steadily inferior while distracting people with "cool" technologies. Here's my wish list of things Google should change in 2011 (but probably won't).
Search Engine Watch December 16, 2010 Stephen Cobb	The Truth About Conversion Rate Optimization: It's Not About You and Me! In the blizzard of advice about CRO, it's easy to lose sight of the fundamentals. One fundamental truth about optimization: it's not about what you like, it's about what works.
Search Engine Watch December 16, 2010 Justilien Gaspard	5 Tips on Link Bait Campaigns With a little planning and repetition, your link bait campaigns will become more successful. Here are some ideas on how to produce a brilliant campaign.
Search Engine Watch December 15, 2010 Christian Arno	International Social Media Marketing: Addressing Cultural Quirks Statistics and anecdotal evidence of how the BRIC countries (Brazil, Russia, India, and China) use social media.
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