Marketing

Magazine articles on marketing on the internet.

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Search Engine Watch January 12, 2011 Greg Habermann	Google Product Listing Ads vs. Text Ads The results of Product Listing Ad tests. How did they stack up against the common Google text ads? An e-commerce case study.
Search Engine Watch January 11, 2011 Kristi Hines	Is Link Relevance as Effective as Anchor Text? Obtaining links from high authority pages will increase your site's authority. Here's how to find pages with strong relevance to the keywords for which you want to rank.
Search Engine Watch January 11, 2011 Kevin Gibbons	10 Tips for Top Business Blogging Is your business blog ready to work in 2011? Read on for some top tips for blogging success.
Search Engine Watch January 11, 2011 Jason Tabeling	How Consumer Latency Affects Your Search Campaigns When thinking about your paid search spend or launching a new campaign, it's important to understand how latency impacts your sales. Learn how to use this data to your advantage.
HBS Working Knowledge January 10, 2011 Carmen Nobel	Is Groupon Good for Retailers? For retailers offering deals through the wildly popular online start-up Groupon, does the one-day publicity compensate for the deep hit to profit margins?
Search Engine Watch January 10, 2011 Adam Audette	Quit Obsessing On Anchor Text Already Instead of creating links with exact-match anchor text, work hard to build great, unique content and resources that are real contributions on the web. Provide value that builds links over time based on its own merit.
Search Engine Watch January 10, 2011 Eli Goodman	Ham Wars: How Search Impacts Your Dinner Table Search marketing opportunities abound for food manufacturers and retailers to acquire customers online. But they need to consider the logistics further down the purchase funnel if they intend to keep them.
Search Engine Watch January 9, 2011 Eric Enge	6 Ways to Sculpt Your Site's Link Equity Want to see a significant impact on rankings and traffic? Here are a few ways you can use link equity to help pages rank for particular search queries.
Search Engine Watch January 7, 2011 Brian Goffman	2011: The Year of Social SERPs, Bing Instant & Social Search Here are six predictions expected to unfold from key players in search and social media this year.
Search Engine Watch January 7, 2011 Matt Lawson	Campaign Overload: How Search Marketers Can Overcome Fragmentation More platforms and formats have made managing online marketing increasingly difficult. Use these tips to help tame campaign fragmentation in 2011.
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