Marketing

Magazine articles on marketing on the internet.

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Search Engine Watch January 24, 2011 Josh McCoy	Designing an SEO Friendly URL Structure The proper URL structure helps paint a picture of hierarchical importance on your site as well as your intended keyword focus on pages to the search engines. Oh, and it aids the user, too!
Search Engine Watch January 24, 2011 Bas van den Beld	Search in the European Union: A Different Perspective An overview of the role of currencies, taxes, legal issues, and cultural elements when optimizing for search in Europe.
Search Engine Watch January 23, 2011 Liana Evans	5 Tips for Optimizing and Integrating Your Social Media Content Integration across multiple platforms, whether its social media, SEO, e-mail, or offline, is just as important as creating the content for a particular marketing medium.
Search Engine Watch January 23, 2011 Gregg Stewart	SMB Must-Haves in 2011 Make sure you stay on top of Google Places, Facebook and Twitter, and monitoring and tracking this year.
CRM January 19, 2011	Emailvision Acquires Social Marketing Management Firm ObjectiveMarketer Emailvision, a provider of software as a service for email marketing, has acquired ObjectiveMarketer, a provider of social media marketing. This acquisition will enable online marketers to efficiently plan, automate, execute, and measure social marketing campaigns.
Search Engine Watch January 22, 2011 Dean Stephens	Turning to Social Media & Search Engines for Smart Health Answers How health marketers can ensure consumers find answers to their most important health questions in a timely manner. No one wants to wait for hours to figure out if they need to see a doctor.
InternetNews January 21, 2011 David Needle	Watch Out Groupon, Here Comes Google It looks like the daily deal coupon space is about to get super-heated with Google getting ready to enter the fray.
Search Engine Watch January 21, 2011 Rob Chant	How to Configure Analytics for Your Small Business Website A step-by-step guide detailing everything you need to know for setting up bullet-proof tracking for almost any small business web site.
Search Engine Watch January 21, 2011 Joseph Kerschbaum	Automate Your AdWords Management with Automated Rules, Part 1 This new, extremely powerful AdWords feature can automate your campaign optimization, saving you time and improving your campaign's results. Here's how to get the most out of Automated Rules.
InternetNews January 20, 2011	In Defense of Social Media in the Enterprise Author and IT consultant argues that businesses need to wake up to the transformative potential of social media applications. And having a Facebook page isn't enough.
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