Marketing

Magazine articles on marketing on the internet.

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Search Engine Watch February 14, 2011 Jeremy Hull	Rekindle the Romance With Your PPC Campaigns Like relationships, paid search campaigns are complex, dynamic, unpredictable, full of ups and downs, and require a lot of work. Show your PPC campaigns a little extra love starting this Valentine's Day by following these tips.
Search Engine Watch February 13, 2011 Mark Jackson	10 Types of Helpful SEO Content Forget algorithms. The biggest influence on search rankings is content. Content in all of its forms is what will drive you to success.
Search Engine Watch February 11, 2011 Michael Boland	Mobile Payments: The Next Battleground for Google, Apple Both Google and Apple are working toward integrating NFC to allow users to pay via a mobile device. Expect to see a land grab over the next year to develop and own the standards.
Search Engine Watch February 11, 2011 Roger Barnette	The New Attribution: Smart Marketers and User-Based Media Optimization By understanding the purchase cycle, you can deliver a more qualified audience to your website and get potential customers to convert more often.
Search Engine Watch February 10, 2011 Guillaume Bouchard	Intentional Targeting: Search vs. Facebook Facebook marketing offers a very different value proposition from search marketing. Results driven marketers can still get a much better return out of search than social.
Search Engine Watch February 10, 2011 Paul Burani	Search, Social Media & the Offline Purchase How to target the social media audience in search engines and guide their offline consumer behavior.
Search Engine Watch February 10, 2011 Kaila Strong	Social Lessons Learned on Super Bowl Sunday Using social media to round out your brand marketing efforts has multifaceted benefits. It's good to see that some big brands are realizing the importance in streamlining their efforts.
Search Engine Watch February 9, 2011 Andy Atkins-Kruger	Global Search Marketing Numbers Are Shocking, Wake up America! These statistics are a wake-up call for anyone who doesn't realize the sheer scale of the growth in the global internet.
Search Engine Watch February 9, 2011 Simon Heseltine	Is Syndication Killing Your Rankings? An 8 Point SEO Inspection Syndicating stories can get more people reading your content, but it can also result in other sites ranking higher in the SERPs for your content. Follow these steps to make sure you aren't giving search engines mixed signals.
Search Engine Watch February 9, 2011 Greg Habermann	Top 5 Free SEO iPad Apps Essential apps that every SEO should have on their iPad.
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