Marketing

Magazine articles on marketing on the internet.

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Search Engine Watch February 20, 2011 Dean Stephens	Social Networks and Health: Bad Medicine? Social networks can be invaluable for helping consumers with health care decisions, as well as brand awareness for health practitioners, organizations, and treatments -- as long as it's done right.
Search Engine Watch February 20, 2011 Aaron Kahlow	Ask, Analyze, Apply: Creating a (Search) Data-Driven Marketing Strategy Every smart marketer can apply these key themes to their business to achieve winning results.
Search Engine Watch February 18, 2011 Jeff Ferguson	SEO's Achilles' Heel: The Misdirected Attack on Search Engine Optimizers Q1 2011 is becoming a tough time to be one of the good guys of SEO.
Search Engine Watch February 19, 2011 Kristjan Mar Hauksson	Top Level Trends of SEM Worldwide in 2010 and 2011 How the year 2010 looked in some of the leading Internet countries worldwide and how the year 2011 is likely to look.
CRM February 17, 2011 Brittany Farb	Constant Contact Acquires Bantam Live Constant Contact yesterday acquired contact management and social CRM provider Bantam Live, marking an important step in its ability to offer small organizations a platform to launch and monitor customer engagement.
Search Engine Watch February 18, 2011 Rob Chant	Why SEOs Shouldn't Fixate on Keyword Rankings Focusing only on where you rank for a small group of keywords is a bad investment for many reasons. Some tips on how to diversify your efforts.
Search Engine Watch February 18, 2011 Joseph Kerschbaum	Automate Your AdWords Management with Automated Rules, Part 2 A walkthrough of the numerous requirements/criteria that you can use when setting up automated rules. Also, a review of the rules you can use at other levels of your account: ad group, keyword, and ad variation.
Search Engine Watch February 18, 2011 Lisa Buyer	Social PR: 10 Ways to Do PR Better with Social Media Optimizing and blending your online public relations strategy with social media and SEO has never had so many robust options. Here are 10 ways a business can capitalize on the social PR opportunity.
BusinessWeek February 17, 2011 Sarah Shannon	Fashion Retailer Asos Sets Up Shop on Facebook The U.K. clothing site is the first European fashion retailer to open an e-tailing outpost inside Facebook.
Search Engine Watch February 17, 2011 Steve Beatty	Ways to Improve Brand Awareness by Building Links These strategies make use your internal assets to simultaneously build links and brand awareness, improve your company's SEO visibility, and help you achieve your goals.
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