Marketing

Magazine articles on marketing on the internet.

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CIO November 2, 2011 Kim S. Nash	Hotel Chain Sees Mobile App Turning `Lookers Into Bookers' IHG is rolling out smartphone apps because internal data shows that customers who use mobile apps are more loyal than those who don't.
CRM November 2011 Brittany Farb	Don't Let a Crisis Destroy Your Image The right damage control recipe can restore confidence in your brand.
CRM November 2011 David Myron	Build Your Brand Through Exceptional Customer Experiences Any interaction customers have with your company is a reflection of your brand.
CRM November 2011 Barton Goldenberg	The Real Value of Social CRM Leverage public social media and niche sites to drive traffic to your community
CRM November 2011 Lior Arussy	Are You Willing to Socialize With Your Customers? Stop treating them like children and open a dialogue
CRM November 2011 Flodin & Norton	Customer Experience Blueprint Drives B2B Determine the needs of customers and their value to the organization
CRM November 2011 Paul Greenberg	Social Everything Comes of Age Enterprise 2.0 and social CRM form the core of social business
CRM November 2011 Brittany Farb	Social Media's Tough to Measure Current benchmarks are typically the wrong ones
CRM November 2011 Leonard Klie	Marketing Dollars Move to Interactive Spending in this segment will rival TV advertising by 2016.
CRM November 2011 Brittany Farb	Refer-a-Friend Program at Root of Big Hair Growth Folica, a purveyor of hair products, partners with Extole to drive customer advocacy by offering special deals.
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