Marketing

Magazine articles on marketing on the internet.

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Fast Company January 9, 2012 Jason Feifer	Forget QR Codes: Pongr Easily Turns Your Photos Into Brand Rewards When brands ask consumers to snap a product photo and text or email it in, Pongr recognizes the image and replies. Is that really better than QR codes? We asked its president.
Pharmaceutical Executive January 1, 2012 Julian Upton	iPad Apps: Are You Content with your Content? Pharma has become unusually quick to embrace the iPad. But the industry's inherent conservatism means it has some way to go to fully milk the device's potential as a sales tool and as a way to communicate with and educate patients.
The Motley Fool January 6, 2012 Alex Planes	Can Your Favorite Stocks Buy Love on Facebook? These companies have the most loyal customers.
Financial Planning January 1, 2012 Donna Mitchell	Who's Afraid of Social Media? Social media compliance is a subject that elicits a range of reactions from planners, from groans to cautious, curious questions.
CRM January 2012 Judith Aquino	5 Hot Marketing Trends Customer strategists must step up their engagement efforts as mobile's mercury rises.
CRM January 2012 Leonard Klie	Can Mobile and IVR Avoid a Fight? Customer interaction technologies should support one another, not compete.
CRM January 2012	New Tools Require a New Mindset Which new technologies will have the biggest impact on marketers in 2012?
CRM January 2012 Denis Pombriant	When Disruption Is Good When this great disruption is over, we will have a revived economy and more competitive companies. We will also be more closely knit as the simultaneous social revolution will leave us all better connected via our mobile devices.
CRM January 2012 Judith Aquino	Don't Count Out Email Yet New advances make email a smart choice for marketers.
CRM January 2012 Judith Aquino	Tablets and Smartphones Transform the In-Store Customer Experience Retailers hope to give consumers new incentives to shop at brick-and-mortar stores.
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