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CRM May 24, 2012 |
Marketo Introduces Integrated Solution for Social Marketing Automation Marketers can add a social word-of-mouth boost to all campaigns, create social promotions, and identify key social influencers to determine their impact on business results. |
CIO May 15, 2012 Kim S. Nash |
Experian Has Sophisticated Presence on Facebook Credit bureau engages chatty customers on the top social network, but says it doesn't mine the data for marketing purposes. |
CRM May 18, 2012 |
Study: Global Businesses Are Anti-Social in a Social Media Age B2B desperately lags behind B2C in social media adoption, with 75 percent not measuring social media. |
CRM May 18, 2012 Andy Sernovitz |
5 Steps to Boosting Word-of-Mouth Referrals Achieve big results for your small business on a minimal budget. |
CRM May 16, 2012 Judith Aquino |
Adobe Introduces New Cloud-Based Tools for Marketers In the latest move to further strengthen its position in the digital marketing space, Adobe unveiled several new additions yesterday for its Web Experience Management product, Adobe CQ. |
CRM May 18, 2012 Ted Murphy |
The Future of Social Media Sponsorship In today's environment, a presence is not enough - engagement is needed too. |
CRM May 10, 2012 |
Analytics and Data Visualization Converge in Cardinal Path-Klipfolio Partnership This is a new partnership centered on delivering online marketing metrics using web and mobile accessible BI dashboards. |
CRM May 7, 2012 |
Lithium Launches Social Strategy Methodology In collaboration with author Geoffrey Moore, Social Tornado helps brands move beyond acquiring friends, fans, and followers to build a high-powered engagement and enlistment engine. |
CIO May 16, 2012 Aaron Lester |
How to Make Your Viral Video Go 'Kony2012' Crazy That Kony2012 viral video achieved historic numbers. But if your CMO is gunning for big-time online marketing campaigns, they need the CIO's help to succeed. |
CFO May 15, 2012 David Rosenbaum |
Apologizing for Bad News? Be Careful with the Video A recent study co-authored by Frank D. Hodge of the University of Washington's Foster School of Business has confirmed that video can make bad news worse. |
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