Marketing

Magazine articles on marketing on the internet.

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CRM October 23, 2012	New Study Looks at Mom Influencers Moms make and trust in-person recommendations more than social media.
CRM October 26, 2012	Consumers Demand Service Through Social Media NM Incite's study found that nearly one in three social media users (30 percent) prefer to reach out to a brand for customer service through a social channel compared to the phone, marking a dramatic shift in how people expect customer service from the brands with which they engage.
CRM October 19, 2012	Salesforce.com Adds Social Analytics Partners to Marketing Cloud New offering includes mix-and-match options from 20 vendors.
CRM October 16, 2012 Kelly Liyakasa	InsideView Eyes a Critical Market: Small Business InsideView has become somewhat synonymous with the phrase "social selling," has forged a partnership with consumer and business credit reporting agency Equifax that will help InsideView lay claim to what it calls an underserved area -- marketing and selling to small businesses.
CRM October 19, 2012 Joshua March	The Changing Nature of Customer Relationships How social media is forcing large companies to rethink CRM.
HBS Working Knowledge October 19, 2012	Digital Technology's Profound Game Change for Marketers Within a few years, chief marketing officers will spend more on technology -- digital marketing -- than CIOs. It is clear that technology is radically transforming the marketing function and the role of the marketing professional.
CRM October 15, 2012 Judith Aquino	Source Metrics Releases Integrated Social Media Tool Kit Platform offers social publishing, campaign management, monitoring features, and more.
CRM October 12, 2012 Carol Borghesi	Want to Put Customers First? Go Mobile First In the telecom industry, savvy marketers are beginning to embrace the role of customer retention with as much enthusiasm as acquisition, and are finding that the mobile platform is their new BFF.
CRM October 8, 2012 Judith Aquino	Google Introduces AdWords Business Credit In an effort to make its Google AdWords product more appealing to small and midsized businesses, Google announced yesterday the launch of AdWords Business Credit, a credit card that lets business owners purchase AdWords campaigns.
CRM October 3, 2012 Leonard Klie	Oracle Gets Social with Its Cloud Offerings Big Red is adding a social media component to all of its Fusion apps.
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