Marketing

Magazine articles on marketing on the internet.

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CRM December 14, 2012 Lisa Cramer	Forecasting 2013 Marketing Automation Success As a practitioner in the field of marketing automation, I help end-user companies with strategy, content, and execution. This has given me insights into what is actually being accomplished within those organizations that are using marketing automation, particularly in the SMB market.
CRM December 10, 2012 Judith Aquino	Moxie Software Rolls Out Social Chat App for Facebook Engage+ analyzes users' Facebook profile data for personalized interactions.
CRM December 11, 2012 Kelly Liyakasa	Nimble Integrates with HootSuite Social Profiles Move will foster deeper social selling and engagement opportunities.
CRM December 14, 2012 Shannon Aronson	Social CRM and the Great Power Shift Social CRM is about customer involvement, not supervision. This means that marketers today must curate, respond to, and inspire conversations in order to thrive in the marketplace. Here are five keys to success.
CRM December 7, 2012 Scott Swartz	Pair CRM and Billing for New Insight The key to engaging and understanding your customers is closer than you think.
CRM December 7, 2012 Jim Belosic	User Involvement Is Key to Building a Social CRM Database Emphasize competition among your customers to increase your access to online user-generated data.
CRM November 30, 2012 Leonard Klie	FCC Clarifies Opt-Out Procedures for Text Marketing The commission says companies can send confirmations of opt-out requests.
CRM December 2012 Leonard Klie	Piecing Together Multichannel Support Cross-channel support starts with connecting the right channels.
CRM December 2012 Jim Dickie	Talking About Lead Generation When it comes to making sales, technology is doing double duty. Going forward, technology will continue to play an important role in lead generation and in optimizing the management of those leads as well.
CRM December 2012 Judith Aquino	Marketing Without Barriers In his new book, The Fusion Marketing Bible, social media strategist Lon Safko challenges marketers to increase the value of their social, digital, and traditional media campaigns by fusing them in innovative ways.
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