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AFP eWire February 2, 2013 Paul Nazareth |
Social Media for Professional Fundraisers - A 2013 Skill to Build! Beyond the world of Facebook "likes," professionally trained fundraisers who focus on relationship building still haven't embraced social engagement and continue to feel confident that it's better left to the marketing department. |
CRM January 24, 2013 Kelly Liyakasa |
Anametrix Launches Plug-in for Excel New feature makes multichannel data analysis and reporting easier for marketers. |
CRM February 2013 Leonard Klie |
Case Management Takes a Dynamic Turn Progressive contact centers can incorporate adaptability, cross-sell and upsell capabilities, social media integration, gamification, and multiple channels. |
CRM February 2013 David Myron |
The Secret to Building a Healthy Brand While not as hyped as crowdsourcing tools, case management apps have come a long way to accommodate some of the latest technology developments in social media, gamification, and multichannel environments. |
CRM February 2013 Judith Aquino |
Harnessing the Power of Pinterest What marketers should know about the social bookmarking site. |
CRM February 2013 Judith Aquino |
Measuring a Channel's Marketing Value Marketers look for insights in increasingly complex purchase paths. |
CRM February 2013 Judith Aquino |
Product Placement Goes Interactive Shoppable videos enable users to buy products shown in films. |
CRM February 2013 Kelly Liyakasa |
Social Pushes the Boundaries of Commerce Are Amazon and Facebook reprogramming the way companies market and sell? |
HBS Working Knowledge January 28, 2013 Kim Girard |
Helping Yelp Create More Accurate Reviews Over time, Yelp's reader rating system of restaurants can make or break an operation, but professor Michael Luca shows the program has flaws. Can a more accurate, fairer system be created? |
CRM January 25, 2013 Leonard Klie |
Consumers Are Happier with Contact Centers Call Center Satisfaction Index finds Web self-service and email dominate the non-phone mix of contact channels, but social media is playing a critical role. |
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