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CRM
January 24, 2013
Kelly Liyakasa |
Anametrix Launches Plug-in for Excel New feature makes multichannel data analysis and reporting easier for marketers.   |
CRM
February 2013
Leonard Klie |
Case Management Takes a Dynamic Turn Progressive contact centers can incorporate adaptability, cross-sell and upsell capabilities, social media integration, gamification, and multiple channels. |
CRM
February 2013
David Myron |
The Secret to Building a Healthy Brand While not as hyped as crowdsourcing tools, case management apps have come a long way to accommodate some of the latest technology developments in social media, gamification, and multichannel environments. |
CRM
February 2013
Judith Aquino |
Harnessing the Power of Pinterest What marketers should know about the social bookmarking site. |
CRM
February 2013
Judith Aquino |
Measuring a Channel's Marketing Value Marketers look for insights in increasingly complex purchase paths. |
CRM
February 2013
Judith Aquino |
Product Placement Goes Interactive Shoppable videos enable users to buy products shown in films. |
CRM
February 2013
Kelly Liyakasa |
Social Pushes the Boundaries of Commerce Are Amazon and Facebook reprogramming the way companies market and sell? |
HBS Working Knowledge
January 28, 2013
Kim Girard |
Helping Yelp Create More Accurate Reviews Over time, Yelp's reader rating system of restaurants can make or break an operation, but professor Michael Luca shows the program has flaws. Can a more accurate, fairer system be created? |
CRM
January 25, 2013
Leonard Klie |
Consumers Are Happier with Contact Centers Call Center Satisfaction Index finds Web self-service and email dominate the non-phone mix of contact channels, but social media is playing a critical role. |
CRM
January 11, 2013
Mikael Lyngso |
Combating Shopping Cart Abandonment Leverage e-commerce data to boost online sales. |
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