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CRM March 22, 2013 Kelly Crothers |
Build a Strong Foundation for the Most Effective Campaign Management Stand out with data-driven marketing. |
CRM March 28, 2013 Kelly Liyakasa |
Why "Helping" Is the New "Selling" for Businesses Companies must provide a utility and platform for their purpose, which can be but is not limited to social media outreach, video, mobile app development, and content marketing. |
CRM April 2013 Judith Aquino |
A First Look at Second Screens As media consumption becomes more fragmented, marketers consider syncing television and mobile content. |
CRM April 2013 Leonard Klie |
Market Focus: Automotive Dealers Go Digital Auto sellers respond to customers with online options. |
CRM April 2013 Judith Aquino |
What's in a Domain Name? Here's what you need to know about the new Internet landscape. |
CRM March 21, 2013 |
Marketo Delivers Integrated Social Marketing Application The Marketo social marketing platform transforms social marketing from Likes to lifetime value. |
CRM March 20, 2013 Kelly Liyakasa |
Deriving Value from Big Data Diverse data sets add to complexity but present new insights. Companies are tapping into social data and using it to leverage transactional sales data around purchases, as well as deliver marketing messages that could impact future buying habits |
CRM March 15, 2013 Mahendra Penumathsa |
Interpreting Customer Life Cycles to Increase Lifetime Value Use these indices to manage customer engagement and predict your renewal business. |
AFP eWire March 26, 2013 David Adress |
Using Chinese Auction Websites As Your Next Special Event A great example of a website that can help raise funds is a Chinese auction website. A Chinese auction is a combination of raffle and auction commonly used by a fundraiser. |
Fast Company April 2013 Nicole LaPorte |
Sarah Silverman, Ben Stiller, Michael Cera, And The Rebels Saving Hollywood Determined not to repeat the mistakes of the music business, a cadre of digital pioneers is rebooting the entertainment industry. Setting up shop on YouTube is seen as getting in on the cable TV of the 21st century. |
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