Marketing

Magazine articles on marketing on the internet.

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Fast Company Evie Nagy	Eat24's Hilarious Dear John Letter To Facebook Since 2012, Facebook has been gradually reducing the organic reach of content posted by brand pages, encouraging businesses to pay for promoted posts to get in front of fans.
CRM March 11, 2014	ChannelAdvisor Launches Digital Marketing ChannelAdvisor Digital Marketing is one platform for managing all sorts of campaigns.
HBS Working Knowledge March 19, 2014 Carmen Nobel	A Brand Manager's Guide to Losing Control Social media platforms have taken some of the marketing power away from companies and given it to consumers. Jill Avery discusses the landscape of "open source branding," wherein consumers not only discuss and disseminate branded content, they also create it.
Fast Company Courtney Seiter	How Our Brains Decide What We Share Online Google's Abigail Posner says we can't underestimate the importance of understanding the science of emotion in marketing.
Fast Company April 2014	Can You Hawk on Facebook? Over five days we tracked four popular brands on Facebook. First, we checked out how often they "tried to sell me stuff." Then we looked at how "liked" their sales pitches were, compared to their average Facebook post.
Fast Company April 2014 Om Malik	Go Native, Ad Man Native advertising is a sales pitch that fits right into the flow of the information being shown. It doesn't interrupt -- native ads don't pop up or dance across the screen -- and its content is actually valuable to the person viewing it.
CRM March 5, 2014 Maria Minsker	Silverpop Launches E-Commerce-Focused Marketing Automation Solution The solution is the first of several industry-specific offerings to be released.
Information Today March 11, 2014	SIIA Releases Marketing Survey Results Results include the continued high use of social media in corporate marketing (92%), the increased use of mobile marketing (37%, up from 25% last year), and the increased ability to measure online marketing efforts' ROI (64%, up from 55% last year).
Fast Company Lydia Dishman	"Social Media Doesn't Sleep": How This Local Shop Cranked Sales From $63K To $7 Million Less than a decade ago Diana Harbour was toiling away in a cubicle. Today, The Red Dress, her independently owned clothing boutique is raking in many millions in revenue.
CRM February 28, 2014 Amanda Maksymiw	Predicting Buyer Intent The best sources for predictive attributes may be closer than you think.
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