Marketing

Magazine articles on marketing on the internet.

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Registered Rep. May 14, 2014	The Top 10 Social Media Brands Used by Advisors We were able to break down the social platforms frequented most, and why advisors are accessing them.
CRM May 15, 2014 Sarah Sluis	IBM Smarter Commerce: How to Create Moments That Matter Market-leading companies are focusing on CXM, not CRM.
HBS Working Knowledge May 19, 2014 Dina Gerdeman	Companies Should Compete for Your Privacy Consumers are sometimes willing to trade personal data for lower prices. How should companies compete for that valuable information? A discussion with Ramon Casadesus-Masanell and Andres Hervas-Drane.
Fast Company Ekaterina Walter	Why Marketers Love Instagram And Pinterest Marketers value social media marketing -- especially visual marketing -- more highly than ever before.
CRM May 9, 2014 Peter Chase	Leveraging Data to Drive Personalized Marketing Overcoming core obstacles is key to successful data integration.
CRM May 6, 2014	Sprinklr Partners with Thismoment to Bring Brands Integrated Management of Social Content Partnership integrates user-generated content and experience management capabilities into social relationship infrastructure.
Fast Company June 2014 Julie Makinen	Adam Schokora, Jimi Zhang, Leon Yan, and Taylor Shen NeochaEdge is a hub of Chinese creativity and commerce that's got global brands banging at the door. A nimble group of whiz kids is marketing the talents of young Chinese artists and generating content for multinational companies.
Fast Company June 2014 Baratunde Thurston	Help, I've been Growth-hacked! "Growth hacking" is what happens when developers (mostly app makers) go beyond merely building in social hooks that help products go viral and instead try to force virality at the expense of the user.
Fast Company Kenrya Rankin Naasel	The Most Important Part Of An Event Is Not What Happens In The Room Splash's free tools for collaborative planning, elegant design, digital ticket sales, RSVP collection, mobile check-ins, and real-time guest photo uploads and social streaming lured folks from sites like Evite and Eventbrite.
Registered Rep. April 17, 2014 Britton & Leonhardt	Top 10 Most Influential IBDs on Social Media As consumers increasingly turn to social media to shape their perception of a company or brand, advisors should be aware of their firm's social media footprint.
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