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HBS Working Knowledge
June 4, 2014
James Heskett |
Does Internet Technology Threaten Brand Loyalty? Does the ability of consumers to easily access product and company information via the Internet makes brands stronger or weaker? The answer may call into question all we think we know about marketing.   |
CRM
June 2014
Sarah Sluis |
Beauty Marketers Must Put Their Best Face Forward Five tips from industry experts to help make over your customer engagement efforts. |
CRM
June 2014
David Myron |
Don't Discount Discounts While the mere mention of coupons might be met with disdain by your executives, it's a trend that, since the Great Recession, is on the rise. |
CRM
June 2014
Paul Greenberg |
What's Customer Engagement Again? More than just a buzzword, it's key to retaining today's digital customer. |
CRM
June 2014
Josh Bernoff |
4 Ideas to Prepare for the Mobile Mind Shift A new force is driving the customer experience. |
CRM
June 2014
Leonard Klie |
Social Networking Offers Increased Agility Research suggest the need for a smarter combination of enterprise social networking tools. |
CRM
May 21, 2014
Maria Minsker |
Gartner Customer 360 Summit Day Two: A 'Nexus of Customer-Driven Forces' Is Shaping the Digital Future Companies need to rethink their approaches to transparency, personalization, and social interactions. |
Registered Rep.
May 19, 2014
Anne Field |
Breathing New Life Into an Old Marketing Strategy Often, advisors can take a while before they understand the importance of using social media to solidify their reputation, at the least, and, at best, to attract real business. |
Registered Rep.
May 19, 2014 |
The Top Six Reasons Advisors Won't Use Social Media Based on our survey of 447 advisors sponsored by NFP, we broke down the challenges that firms face in their efforts to adopt a social strategy. |
Registered Rep.
May 14, 2014 |
The Top 10 Business Reasons Advisors Use Social Media Social media has become a major part of the daily routine for some financial services professionals, but how are they using it? |
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