Marketing

Magazine articles on marketing on the internet.

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CRM September 2014 Leonard Klie	How Hot Is Amazon's Fire? Despite mixed reviews, the smartphone's connection to the largest e-commerce network will facilitate mobile transactions.
CRM September 2014 Leonard Klie	Social Media Monitoring Delivers for Domino's The pizza chain has social media customer care under control with Astute SRM.
CRM August 25, 2014 Maria Minsker	GoDaddy Acquires Email Marketing Company Mad Mimi Mad Mimi's technology will enable GoDaddy's small-business customers to better connect with clients.
AskMen.com Dave Golokhov	swivelCard The basic idea of a swivelCard is combining a USB drive with a business card.
CRM August 20, 2014 Maria Minsker	CRM Evolution 2014 Day Three: As Social Engagement Strategies Mature, New Challenges Arise The sports industry uses social media to connect with fans during slow periods.
CRM August 18, 2014 Maria Minsker	CRM Evolution 2014: Modern Marketers Must Focus on Context, Content, and Revenue Good products are not enough to engage customers in the digital age.
CRM August 11, 2014	Sailthru Now Integrates with Facebook Custom Audiences Integration leverages Sailthru Smart Data and enables marketers to identify consumers likely to convert and drive revenue through the Facebook Custom Audiences interface.
HBS Working Knowledge August 20, 2014 John Deighton	Why the ALS Ice Bucket Challenge is a Social Media Blockbuster Most companies should envy the financial and brand awareness brought about by the ALS Ice Bucket Challenge. The campaign's key ingredient is that participants enhance their personal capital in performance of a good deed.
CRM August 8, 2014 Martyn Etherington	The Dos and Don'ts of Implementing a Social Selling Program Use social channels to enhance sales fundamentals, not replace them.
Fast Company Alice Truong	Video Ads Are Coming To Twitter The social network said Tuesday it is beta testing promoted videos on desktop and mobile after months of experimentation.
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