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CRM November 2014 Leonard Klie |
Verizon Puts a Different Spin on Loyalty Rewards The new program rewards customers for everyday activities. |
CRM November 2014 Maria Minsker |
Why Twitter Is Not a Strategy Though new technology is tempting, marketers have to get back to basics, says Tom Doctoroff, author of Twitter Is Not a Strategy. |
CRM October 17, 2014 Yaron Wilf |
How Social Service Communities Can Drive Loyalty When customers help each other, companies and customers win. |
CRM October 24, 2014 Maria Minsker |
An Evening with Buddy Valastro, the Real-Life Willy Wonka As Carlo's Bakery gets bigger and embraces new technology and television appearances, Buddy's philosophy remains the same. |
CRM October 17, 2014 Bhavin Shah |
Make the Most of Social Selling Knowing your customers is key to this sales strategy. |
Fast Company November 2014 Danielle Sacks |
Oreo Tags Pop Culture The iconic cookie has been gabbing all over social media to increase sales. |
HBS Working Knowledge October 20, 2014 Christian Camerota |
Users Love Ello, But What's the Business Model? Can Ello's ad-free approach compete against Facebook? Professors John Deighton and Sunil Gupta provide insights into what drives social media success. |
Fast Company Jillian Goodman |
This Brand-Creator Partnership Is How Snapchat's CEO Should Have Tried To Make Money That you-are-there feeling, perhaps even more than the ephemeral nature of the pictures, is why Snapchat has broken through the glut of social and photo apps and established itself as second only to Facebook and Instagram. |
CRM September 24, 2014 |
Experian Marketing Services Launches OmniView Identity-Linkage Engine OmniView provides persistent customer identification across channels. |
CRM October 2014 Maria Minsker |
Interactive Video Breathes New Life into Online Advertising Traditional linear content is out; personalized dynamic content is in. |
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